ICR Inc. represents Isos Acquisition Corp. as the blank check company merges with Bowlero, the world’s largest owner of bowling centers, in a deal valued at $2.6B.
Entrepreneur Tom Shannon launched the company in 1997 with the purchase of Manhattan’s Bowlmor Lanes, which transitioned from a traditional bowling alley into a hip entertainment hotspot.
In 2013, he rescued AMF Bowling Centers from Chapter 11 and purchased its long-time rival Brunswick the following year.
In 2019, Bowlero acquired the Professional Bowlers Assn. and forged a partnership with Fox Sports.
Bowlero operates more than 300 bowling centers that served more than 26M guests during the past year. Bowling is the No. 1 participatory sport in the US, as 70M-plus people bowl each year.
Bowlero’s stock will trade on the New York Stock Exchange under the ticker symbol, BOWL.
ICR’s Tom Vogel, Phil Denning, Ashley DeSimone and Ryan Lawrence handle the Isos deal.