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ICR Inc. represents Isos Acquisition Corp. as the blank check company merges with Bowlero, the world’s largest owner of bowling centers, in a deal valued at $2.6B.
Entrepreneur Tom Shannon launched the company in 1997 with the purchase of Manhattan’s Bowlmor Lanes, which transitioned from a traditional bowling alley into a hip entertainment hotspot.
In 2013, he rescued AMF Bowling Centers from Chapter 11 and purchased its long-time rival Brunswick the following year.
In 2019, Bowlero acquired the Professional Bowlers Assn. and forged a partnership with Fox Sports.
Bowlero operates more than 300 bowling centers that served more than 26M guests during the past year. Bowling is the No. 1 participatory sport in the US, as 70M-plus people bowl each year.
Bowlero’s stock will trade on the New York Stock Exchange under the ticker symbol, BOWL.
ICR’s Tom Vogel, Phil Denning, Ashley DeSimone and Ryan Lawrence handle the Isos deal.
Reevemark handles Eddie Bauer LLC as the retailer inks a Chapter 11 restructuring pact that has it conducting liquidation sales at its US and Canadian stores while working to find a buyer for either all of or part of the chain.
Prosek Partners hires FTI Consulting vet David Roady to build and deepen its relationships in the corporate sector, particularly with chief communications officers and C-suite executives.
Kekst CNC handles Crestview Partners as the private equity firm acquires Tailwind Hospitality, operator of food, beverage and retail concessions in non-hub and regional airports, from Palladin Consumer Retail Partners.
FGS Global heads the list in Mergermarket’s ranking of the top PR advisors in M&A deals for 2025. Joele Frank, Brunswick Group follow.
Financial marketing is entering a new era where brands must move beyond mere storytelling and increasingly demonstrate to audiences that they’re prepared for change.
