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5W Public Relations scoops up Skai, a go-to-market engine for brands. 5W’s technology team will handle Skai’s media relations strategy, including thought leadership and data driven insight opportunities. The team will also build awareness of the brand through speaking programs and awards support. Skai's platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers and marketers to make predictions, plan strategies and benefit from connected omnichannel launches. “5W brings energy, creativity and expertise to our media relations, and helped us connect with key audiences,” said Skai CMO Margo Kahnrose.
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LaVoieHealthScience lands LexaGene Holdings, a molecular diagnostics company that develops fully automated rapid pathogen detection systems. LHS will work to implement a comprehensive suite of IR and PR services and counsel to help LexGene gain visibility in the investment community as it charts a course toward a potential up-listing to Nasdaq. LexaGene will make monthly payments of $18,000 to LHS for services rendered. “Their specialization in serving life science and medical device companies makes them the right firm to help bring LexaGene to the next level of its corporate development,” said LexaGene CEO and founder Dr. Jack Regan.
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Jenerate PR wins Hawaii PR duties for Park West Gallery. Jenerate will lead media relations, strategic partnerships and event promotions for the gallery’s new Waikiki Beach Walk location. “Jenerate PR is well-established in Hawaii with a niche in luxury retail marketing and a sound knowledge of the Oahu media landscape and proven success,” said Park West executive vice president John Block. “They’re a great fit to help us attain our goals to integrate ourselves in the community and reach our desired audiences.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
