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5W Public Relations scoops up Skai, a go-to-market engine for brands. 5W’s technology team will handle Skai’s media relations strategy, including thought leadership and data driven insight opportunities. The team will also build awareness of the brand through speaking programs and awards support. Skai's platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers and marketers to make predictions, plan strategies and benefit from connected omnichannel launches. “5W brings energy, creativity and expertise to our media relations, and helped us connect with key audiences,” said Skai CMO Margo Kahnrose.
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LaVoieHealthScience lands LexaGene Holdings, a molecular diagnostics company that develops fully automated rapid pathogen detection systems. LHS will work to implement a comprehensive suite of IR and PR services and counsel to help LexGene gain visibility in the investment community as it charts a course toward a potential up-listing to Nasdaq. LexaGene will make monthly payments of $18,000 to LHS for services rendered. “Their specialization in serving life science and medical device companies makes them the right firm to help bring LexaGene to the next level of its corporate development,” said LexaGene CEO and founder Dr. Jack Regan.
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Jenerate PR wins Hawaii PR duties for Park West Gallery. Jenerate will lead media relations, strategic partnerships and event promotions for the gallery’s new Waikiki Beach Walk location. “Jenerate PR is well-established in Hawaii with a niche in luxury retail marketing and a sound knowledge of the Oahu media landscape and proven success,” said Park West executive vice president John Block. “They’re a great fit to help us attain our goals to integrate ourselves in the community and reach our desired audiences.”
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
