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5W Public Relations scoops up Skai, a go-to-market engine for brands. 5W’s technology team will handle Skai’s media relations strategy, including thought leadership and data driven insight opportunities. The team will also build awareness of the brand through speaking programs and awards support. Skai's platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers and marketers to make predictions, plan strategies and benefit from connected omnichannel launches. “5W brings energy, creativity and expertise to our media relations, and helped us connect with key audiences,” said Skai CMO Margo Kahnrose.
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LaVoieHealthScience lands LexaGene Holdings, a molecular diagnostics company that develops fully automated rapid pathogen detection systems. LHS will work to implement a comprehensive suite of IR and PR services and counsel to help LexGene gain visibility in the investment community as it charts a course toward a potential up-listing to Nasdaq. LexaGene will make monthly payments of $18,000 to LHS for services rendered. “Their specialization in serving life science and medical device companies makes them the right firm to help bring LexaGene to the next level of its corporate development,” said LexaGene CEO and founder Dr. Jack Regan.
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Jenerate PR wins Hawaii PR duties for Park West Gallery. Jenerate will lead media relations, strategic partnerships and event promotions for the gallery’s new Waikiki Beach Walk location. “Jenerate PR is well-established in Hawaii with a niche in luxury retail marketing and a sound knowledge of the Oahu media landscape and proven success,” said Park West executive vice president John Block. “They’re a great fit to help us attain our goals to integrate ourselves in the community and reach our desired audiences.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
