5W Public Relations scoops up Skai, a go-to-market engine for brands. 5W’s technology team will handle Skai’s media relations strategy, including thought leadership and data driven insight opportunities. The team will also build awareness of the brand through speaking programs and awards support. Skai's platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers and marketers to make predictions, plan strategies and benefit from connected omnichannel launches. “5W brings energy, creativity and expertise to our media relations, and helped us connect with key audiences,” said Skai CMO Margo Kahnrose.


LaVoieHealthScience lands LexaGene Holdings, a molecular diagnostics company that develops fully automated rapid pathogen detection systems. LHS will work to implement a comprehensive suite of IR and PR services and counsel to help LexGene gain visibility in the investment community as it charts a course toward a potential up-listing to Nasdaq. LexaGene will make monthly payments of $18,000 to LHS for services rendered. “Their specialization in serving life science and medical device companies makes them the right firm to help bring LexaGene to the next level of its corporate development,” said LexaGene CEO and founder Dr. Jack Regan.

Park West

Jenerate PR wins Hawaii PR duties for Park West Gallery. Jenerate will lead media relations, strategic partnerships and event promotions for the gallery’s new Waikiki Beach Walk location. “Jenerate PR is well-established in Hawaii with a niche in luxury retail marketing and a sound knowledge of the Oahu media landscape and proven success,” said Park West executive vice president John Block. “They’re a great fit to help us attain our goals to integrate ourselves in the community and reach our desired audiences.”