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| Christine Esteve |
Amerant Bancorp hires Christine Esteve as executive VP and CMO. Esteve comes to Amerant from Carnival Cruise Line, where she served as VP of performance marketing. In her 28 years at Carnival, she managed initiatives in brand management, advertising, media, customer marketing and eCommerce. In her new position, Esteve will oversee Amerant's brand and media strategy, customer research, advertising, local market delivery and agency management. “Christine's diverse skill set, proven leadership and results-driven approach are exactly what we wanted for the role of CMO at Amerant," said CEO and vice chairman Jerry Plush.
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| Holly Weinzapfel |
ResourceOne, a Moore company, names Holly Weinzapfel vice president. Weinzapfel has been with the agency since 2002, most recently serving as director, strategy and analytics. Prior to joining ResourceOne, Weinzapfel worked for Gannett Direct Marketing in Louisville, and was an account executive for Haynes & Partners. In her new role, her responsibilities will be expanded to include account management of enterprise accounts, strategic planning and business development. “Holly excels at providing strategic insights and analytical direct response marketing for her clients through collaboration and creative solutions,” said ResourceOne president Jeff Pelcher.
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| Agnes Stevens |
RLF Communications appoints Agnes Stevens vice president, client strategy and service. In addition to operating Stevens Public Relations for the past 15 years, Stevens has managed communications and served as chief of staff for the North Carolina Alcoholic Beverage Control Commission. She previously served as vice president of corporate communications at First Union (now Wells Fargo) and as an account director at Capstrat (now Ketchum). At RLF, Stevens will develop and lead comprehensive public relations campaigns for clients based throughout the United States. “Her extensive multi-channel expertise and passion for strategy will be assets for our clients and our team,” said RLF president and CEO Monty Hagler.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
