 |
Interpublic's Golin and Virgo Health pick up CooperVision, one of the largest manufacturers of contact lenses in the world. The agencies will execute a behavior-change campaign to raise consumer awareness of myopia (short-sightedness) in children. Golin and Virgo Health will lead earned strategy, creative, consumer public relations and influencer engagement as well as provide support across paid social channels, including Facebook, Instagram and YouTube. Virgo Health will also work with eye care practitioners to raise awareness of the campaign and further increase discussions about myopia management. “They impressed us with a fantastic pitch and killer creative concept, coupled with a smart and well-considered approach to rolling out our campaign,” said CooperVision director of marketing and national accounts Mark Draper.
 |
5W Public Relations adds Madrid-based publishing house, Cuento de Luz to its roster of publishers and authors. 5WPR is tasked with raising the profile of the international publishing house in the U.S. market through a strategic media program that includes supporting the launch of upcoming book releases and best-selling titles and highlighting Cuento de Luz's history, commitment to sustainability, and dedication to promoting peace and respecting differences. Founded in 2010 by writer and humanitarian Ana Eulate, Cuento de Luz publishes books in both English and Spanish on themes that include freedom of expression, migration & change, environment deforestation, and cultural diversity.
 |
BizCom Associates lands All About Vision, an online resource for information about vision health and wellness, to increase awareness of the website through a blended publicity and social media campaign. Launched in 2000 by a group of professionals involved in eye care journalism, AllAboutVision.com turns evidence-based medical information into content for millions of readers across 12 countries and 10 languages. “Our goal is to make sure All About Vision is the go-to online resource when anyone needs reliable information on vision care,” said BizCom co-founder and President Monica Feid.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
