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Interpublic's Golin and Virgo Health pick up CooperVision, one of the largest manufacturers of contact lenses in the world. The agencies will execute a behavior-change campaign to raise consumer awareness of myopia (short-sightedness) in children. Golin and Virgo Health will lead earned strategy, creative, consumer public relations and influencer engagement as well as provide support across paid social channels, including Facebook, Instagram and YouTube. Virgo Health will also work with eye care practitioners to raise awareness of the campaign and further increase discussions about myopia management. “They impressed us with a fantastic pitch and killer creative concept, coupled with a smart and well-considered approach to rolling out our campaign,” said CooperVision director of marketing and national accounts Mark Draper.
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5W Public Relations adds Madrid-based publishing house, Cuento de Luz to its roster of publishers and authors. 5WPR is tasked with raising the profile of the international publishing house in the U.S. market through a strategic media program that includes supporting the launch of upcoming book releases and best-selling titles and highlighting Cuento de Luz's history, commitment to sustainability, and dedication to promoting peace and respecting differences. Founded in 2010 by writer and humanitarian Ana Eulate, Cuento de Luz publishes books in both English and Spanish on themes that include freedom of expression, migration & change, environment deforestation, and cultural diversity.
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BizCom Associates lands All About Vision, an online resource for information about vision health and wellness, to increase awareness of the website through a blended publicity and social media campaign. Launched in 2000 by a group of professionals involved in eye care journalism, AllAboutVision.com turns evidence-based medical information into content for millions of readers across 12 countries and 10 languages. “Our goal is to make sure All About Vision is the go-to online resource when anyone needs reliable information on vision care,” said BizCom co-founder and President Monica Feid.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
