Interpublic's Golin and Virgo Health pick up CooperVision, one of the largest manufacturers of contact lenses in the world. The agencies will execute a behavior-change campaign to raise consumer awareness of myopia (short-sightedness) in children. Golin and Virgo Health will lead earned strategy, creative, consumer public relations and influencer engagement as well as provide support across paid social channels, including Facebook, Instagram and YouTube. Virgo Health will also work with eye care practitioners to raise awareness of the campaign and further increase discussions about myopia management. “They impressed us with a fantastic pitch and killer creative concept, coupled with a smart and well-considered approach to rolling out our campaign,” said CooperVision director of marketing and national accounts Mark Draper.
5W Public Relations adds Madrid-based publishing house, Cuento de Luz to its roster of publishers and authors. 5WPR is tasked with raising the profile of the international publishing house in the U.S. market through a strategic media program that includes supporting the launch of upcoming book releases and best-selling titles and highlighting Cuento de Luz's history, commitment to sustainability, and dedication to promoting peace and respecting differences. Founded in 2010 by writer and humanitarian Ana Eulate, Cuento de Luz publishes books in both English and Spanish on themes that include freedom of expression, migration & change, environment deforestation, and cultural diversity.
BizCom Associates lands All About Vision, an online resource for information about vision health and wellness, to increase awareness of the website through a blended publicity and social media campaign. Launched in 2000 by a group of professionals involved in eye care journalism, AllAboutVision.com turns evidence-based medical information into content for millions of readers across 12 countries and 10 languages. “Our goal is to make sure All About Vision is the go-to online resource when anyone needs reliable information on vision care,” said BizCom co-founder and President Monica Feid.