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Interpublic's Golin and Virgo Health pick up CooperVision, one of the largest manufacturers of contact lenses in the world. The agencies will execute a behavior-change campaign to raise consumer awareness of myopia (short-sightedness) in children. Golin and Virgo Health will lead earned strategy, creative, consumer public relations and influencer engagement as well as provide support across paid social channels, including Facebook, Instagram and YouTube. Virgo Health will also work with eye care practitioners to raise awareness of the campaign and further increase discussions about myopia management. “They impressed us with a fantastic pitch and killer creative concept, coupled with a smart and well-considered approach to rolling out our campaign,” said CooperVision director of marketing and national accounts Mark Draper.
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5W Public Relations adds Madrid-based publishing house, Cuento de Luz to its roster of publishers and authors. 5WPR is tasked with raising the profile of the international publishing house in the U.S. market through a strategic media program that includes supporting the launch of upcoming book releases and best-selling titles and highlighting Cuento de Luz's history, commitment to sustainability, and dedication to promoting peace and respecting differences. Founded in 2010 by writer and humanitarian Ana Eulate, Cuento de Luz publishes books in both English and Spanish on themes that include freedom of expression, migration & change, environment deforestation, and cultural diversity.
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BizCom Associates lands All About Vision, an online resource for information about vision health and wellness, to increase awareness of the website through a blended publicity and social media campaign. Launched in 2000 by a group of professionals involved in eye care journalism, AllAboutVision.com turns evidence-based medical information into content for millions of readers across 12 countries and 10 languages. “Our goal is to make sure All About Vision is the go-to online resource when anyone needs reliable information on vision care,” said BizCom co-founder and President Monica Feid.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
