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| Tracy Naden |
Lippe Taylor is relaunching ShopPR, its boutique lifestyle public relations agency, as twelvenote. Based in lower Manhattan, twelvenote will remain part of Lippe Taylor Group, which also counts Lippe Taylor and Cheer Partners as part of its agency portfolio. The relaunch, which in addition to the new name includes a new logo and leadership team, is rooted in the concept that there are twelve notes in a scale, and it’s what one does with them that creates music. Twelvenote’s services include digital strategy and social media, branding, corporate communications, experiential events, earned media, celebrity and influencer marketing, and strategic partnerships. Former Lippe Taylor chief engagement officer Tracy Naden will serve as twelvenote’s president. Joe Becker, former global vice president of communications at DBV Technologies and partner at Ketchum, will be chief integration officer. “The relaunch of ShopPR as twelvenote really reflects how much this team has grown and deepened their expertise,” said LTG President and CEO, Paul Dyer
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Rubenstein Public Relations merges its entertainment division with Big Machine Agency. Brad Taylor, who co-founded Big Machine with his wife, Leslie Kellner Taylor, in 2002, will join RPR as senior vice president of entertainment. With offices in New York City and London, Big Machine has worked with such clients as Stephen Baldwin, Janice Dickinson, Michael Lohan, Trey Songz and Salt-N-Pepa. Taylor will work to expand RPR’s entertainment division, utilizing his media and talent relationships on behalf of RPR clients.
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D S Simon Media is partnering with news and content distribution service News Direct to combine its video capabilities and News Direct’s distribution capabilities. Among the available options is a Satellite Media Tour bundled with Digital Asset Direct distribution, which employs News Direct's multichannel distribution platform to newspapers, radio & TV stations, news agencies and online sites, as well as News Direct's News Hub. Another featured option is the News Direct Video Release, executed by the D S Simon Media team. “We're proud to partner with D S Simon Media, and we know their best-in-class video solutions combined with our industry-first innovations will set our customers up for even greater success," says News Direct founder Gregg Castano, Founder & CEO of News Direct.
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
