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| Tracy Naden |
Lippe Taylor is relaunching ShopPR, its boutique lifestyle public relations agency, as twelvenote. Based in lower Manhattan, twelvenote will remain part of Lippe Taylor Group, which also counts Lippe Taylor and Cheer Partners as part of its agency portfolio. The relaunch, which in addition to the new name includes a new logo and leadership team, is rooted in the concept that there are twelve notes in a scale, and it’s what one does with them that creates music. Twelvenote’s services include digital strategy and social media, branding, corporate communications, experiential events, earned media, celebrity and influencer marketing, and strategic partnerships. Former Lippe Taylor chief engagement officer Tracy Naden will serve as twelvenote’s president. Joe Becker, former global vice president of communications at DBV Technologies and partner at Ketchum, will be chief integration officer. “The relaunch of ShopPR as twelvenote really reflects how much this team has grown and deepened their expertise,” said LTG President and CEO, Paul Dyer
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Rubenstein Public Relations merges its entertainment division with Big Machine Agency. Brad Taylor, who co-founded Big Machine with his wife, Leslie Kellner Taylor, in 2002, will join RPR as senior vice president of entertainment. With offices in New York City and London, Big Machine has worked with such clients as Stephen Baldwin, Janice Dickinson, Michael Lohan, Trey Songz and Salt-N-Pepa. Taylor will work to expand RPR’s entertainment division, utilizing his media and talent relationships on behalf of RPR clients.
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D S Simon Media is partnering with news and content distribution service News Direct to combine its video capabilities and News Direct’s distribution capabilities. Among the available options is a Satellite Media Tour bundled with Digital Asset Direct distribution, which employs News Direct's multichannel distribution platform to newspapers, radio & TV stations, news agencies and online sites, as well as News Direct's News Hub. Another featured option is the News Direct Video Release, executed by the D S Simon Media team. “We're proud to partner with D S Simon Media, and we know their best-in-class video solutions combined with our industry-first innovations will set our customers up for even greater success," says News Direct founder Gregg Castano, Founder & CEO of News Direct.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
