Tracy Naden
Tracy Naden

Lippe Taylor is relaunching ShopPR, its boutique lifestyle public relations agency, as twelvenote. Based in lower Manhattan, twelvenote will remain part of Lippe Taylor Group, which also counts Lippe Taylor and Cheer Partners as part of its agency portfolio. The relaunch, which in addition to the new name includes a new logo and leadership team, is rooted in the concept that there are twelve notes in a scale, and it’s what one does with them that creates music. Twelvenote’s services include digital strategy and social media, branding, corporate communications, experiential events, earned media, celebrity and influencer marketing, and strategic partnerships. Former Lippe Taylor chief engagement officer Tracy Naden will serve as twelvenote’s president. Joe Becker, former global vice president of communications at DBV Technologies and partner at Ketchum, will be chief integration officer. “The relaunch of ShopPR as twelvenote really reflects how much this team has grown and deepened their expertise,” said LTG President and CEO, Paul Dyer


Rubenstein Public Relations merges its entertainment division with Big Machine Agency. Brad Taylor, who co-founded Big Machine with his wife, Leslie Kellner Taylor, in 2002, will join RPR as senior vice president of entertainment. With offices in New York City and London, Big Machine has worked with such clients as Stephen Baldwin, Janice Dickinson, Michael Lohan, Trey Songz and Salt-N-Pepa. Taylor will work to expand RPR’s entertainment division, utilizing his media and talent relationships on behalf of RPR clients.


D S Simon Media is partnering with news and content distribution service News Direct to combine its video capabilities and News Direct’s distribution capabilities. Among the available options is a Satellite Media Tour bundled with Digital Asset Direct distribution, which employs News Direct's multichannel distribution platform to newspapers, radio & TV stations, news agencies and online sites, as well as News Direct's News Hub. Another featured option is the News Direct Video Release, executed by the D S Simon Media team. “We're proud to partner with D S Simon Media, and we know their best-in-class video solutions combined with our industry-first innovations will set our customers up for even greater success," says News Direct founder Gregg Castano, Founder & CEO of News Direct.