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| Erick Sanchez |
United Public Affairs names Erick Sanchez head of NCAA NIL (names, images or likeness) mentorship and management, a role created in light of the NCAA’s new policy for student-athletes. Sanchez most recently served as traveling press secretary for Andrew Yang’s 2020 presidential campaign. He has also been a principal at Quixotic LLC, and was Rep. Tim Ryan (D-OH) press secretary. In his new role, Sanchez will work directly with student-athletes to offer best practice resources in understanding how to consider personal branding and sponsorships. He will also work with them to identify sponsors for partnership. “My goal will be to ensure that this new policy brings student-athletes closer to their goals instead of becoming a potential barrier in the future,” said Sanchez.
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| Corry Rush |
The San Francisco 49ers appoint Corry Rush as vice president of football communications. Rush comes to the 49ers from the New York Giants, where he most recently served as vice president of communications. Before joining the Giants staff, he was at the NFL as director of AFC football communications, and has also worked in media relations for the Tennessee Titans. In his new position, he will serve as the 49ers’ day-to-day spokesman on all football matters and act as the team’s liaison with media outlets. He will also promote the club’s community relations and social justice initiatives. He succeeds Bob Lange, who left to become senior vice president of communications with the Philadelphia Eagles. 49ers general manager John Lynch called Rush “a great communicator with a proven track record of success in the NFL.”
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| Sherry Phillips |
Forbes promotes Sherry Phillips to chief marketing officer. Phillips, who has been with Forbes since 1996, most recently served as senior vice president of Forbes LIVE, the company’s live events unit. As CMO, she will be responsible for brand strategy, integrated marketing and design, as well as continuing to oversee Forbes LIVE. She reports to Forbes’ chief revenue officer Jessica Sibley. She succeeds former Forbes CMO Lynn Schlesinger, who was recently appointed to the newly created role of chief customer experience officer.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
