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Hill+Knowlton Strategies signed a $900K contract on July 2 to develop a North American communications push “to reinvigorate tourism to Japan” in 2021.
The WPP unit’s effort on behalf of the Japan National Tourism Organization is through its relationship with All Nippon Airways.
The launch of H+K’s thrust is subject to “the ongoing situation with COVID-19 and the impact on leisure travel to Japan,” according to the firm’s “statement of work” document.
The campaign is expected to launch in September and end by December with a full wrap-up report by March 11, 2022.
Japan’s prime minister Yoshihide Suga on July 8, declared a state of emergency in Tokyo due to the resurgence of COVID-19.
It is the fourth pandemic-related state of emergency for Japan’s capital city and will run through Aug. 22.
The spectator-less Tokyo Olympics are set to start July 23 and end Aug. 8. Only about a quarter of Japan's people have received the COVID-19 vaccination.
H+K’s nine-member ANA team includes Marvin Singleton (executive VP & US head of mobility & transportation), Victoria Willimott (global head of content & publishing) and Daniel Holmes (creative director).
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
