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Hill+Knowlton Strategies signed a $900K contract on July 2 to develop a North American communications push “to reinvigorate tourism to Japan” in 2021.
The WPP unit’s effort on behalf of the Japan National Tourism Organization is through its relationship with All Nippon Airways.
The launch of H+K’s thrust is subject to “the ongoing situation with COVID-19 and the impact on leisure travel to Japan,” according to the firm’s “statement of work” document.
The campaign is expected to launch in September and end by December with a full wrap-up report by March 11, 2022.
Japan’s prime minister Yoshihide Suga on July 8, declared a state of emergency in Tokyo due to the resurgence of COVID-19.
It is the fourth pandemic-related state of emergency for Japan’s capital city and will run through Aug. 22.
The spectator-less Tokyo Olympics are set to start July 23 and end Aug. 8. Only about a quarter of Japan's people have received the COVID-19 vaccination.
H+K’s nine-member ANA team includes Marvin Singleton (executive VP & US head of mobility & transportation), Victoria Willimott (global head of content & publishing) and Daniel Holmes (creative director).
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
Ontario has retained Capitol Counsel to support its interests related to the free trade agreement between Canada, Mexico and the US. 
Mercury Public Affairs has agreed to perform PR, communications and government relations services for the 
Manchester Trade is working to promote US investment in the minerals-rich Democratic Republic of the Congo.
