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Hill+Knowlton Strategies signed a $900K contract on July 2 to develop a North American communications push “to reinvigorate tourism to Japan” in 2021.
The WPP unit’s effort on behalf of the Japan National Tourism Organization is through its relationship with All Nippon Airways.
The launch of H+K’s thrust is subject to “the ongoing situation with COVID-19 and the impact on leisure travel to Japan,” according to the firm’s “statement of work” document.
The campaign is expected to launch in September and end by December with a full wrap-up report by March 11, 2022.
Japan’s prime minister Yoshihide Suga on July 8, declared a state of emergency in Tokyo due to the resurgence of COVID-19.
It is the fourth pandemic-related state of emergency for Japan’s capital city and will run through Aug. 22.
The spectator-less Tokyo Olympics are set to start July 23 and end Aug. 8. Only about a quarter of Japan's people have received the COVID-19 vaccination.
H+K’s nine-member ANA team includes Marvin Singleton (executive VP & US head of mobility & transportation), Victoria Willimott (global head of content & publishing) and Daniel Holmes (creative director).
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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