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| Matt Herrick |
The International Dairy Foods Association brings on Matt Herrick as senior VP of public affairs and communications, and executive director of the IDFA Foundation. Herrick most recently served as director of communications at the U.S. Department of Agriculture under Secretary of Agriculture Tom Vilsack. Before that, he was at IDFA as senior VP of executive and strategic communications. Herrick has also served as a senior vice president with Story Partners, where he founded and managed the agency’s food, nutrition, and trade practice. In his new post, Herrick will lead IDFA’s communications and public affairs activities with a particular focus on advancing advocacy priorities, coordinating organizational strategy, and leading media and marketing. IDFA president and CEO Michael Dykes cited Herrick’s “two decades of experience and leadership in food and agriculture communications and social impact.”
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| Matthew Aversa |
Interdependence PR names Matthew Aversa to lead the agency’s newly launched entertainment division as vice president of entertainment. Aversa comes to Interdependence PR from his own agency, Twenty One PR, where he focused on entertainment and hospitality for over a decade. At Interdependence, Aversa will oversee a team of publicists and lead the publicity efforts for clients in film, television series, talent, gaming, sports, music and live events. “Matt brings the insider knowledge, media relationships and insistent energy needed to secure results in the fiercely competitive, high-stakes entertainment business,” said Interdependence PR president of global health business Michael Rinaldo.
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| Kathy Hebert |
Celerity business and tech advisory hires Kathy Hebert as VP of marketing. Hebert comes to Celerity from Booz Allen Hamilton, where she served as integrated marketing leader. She has also led integrated brand, marketing and communications campaigns for Ernst & Young. At Celerity, Hebert will focus on driving growth by attracting new clients, converting prospects, engaging key accounts, and improving the new client experience. “Kathy brings a deep understanding of the professional services market along with her proven marketing leadership,” said Ken Quaglio, CEO of Celerity.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
