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| Matt Herrick |
The International Dairy Foods Association brings on Matt Herrick as senior VP of public affairs and communications, and executive director of the IDFA Foundation. Herrick most recently served as director of communications at the U.S. Department of Agriculture under Secretary of Agriculture Tom Vilsack. Before that, he was at IDFA as senior VP of executive and strategic communications. Herrick has also served as a senior vice president with Story Partners, where he founded and managed the agency’s food, nutrition, and trade practice. In his new post, Herrick will lead IDFA’s communications and public affairs activities with a particular focus on advancing advocacy priorities, coordinating organizational strategy, and leading media and marketing. IDFA president and CEO Michael Dykes cited Herrick’s “two decades of experience and leadership in food and agriculture communications and social impact.”
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| Matthew Aversa |
Interdependence PR names Matthew Aversa to lead the agency’s newly launched entertainment division as vice president of entertainment. Aversa comes to Interdependence PR from his own agency, Twenty One PR, where he focused on entertainment and hospitality for over a decade. At Interdependence, Aversa will oversee a team of publicists and lead the publicity efforts for clients in film, television series, talent, gaming, sports, music and live events. “Matt brings the insider knowledge, media relationships and insistent energy needed to secure results in the fiercely competitive, high-stakes entertainment business,” said Interdependence PR president of global health business Michael Rinaldo.
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| Kathy Hebert |
Celerity business and tech advisory hires Kathy Hebert as VP of marketing. Hebert comes to Celerity from Booz Allen Hamilton, where she served as integrated marketing leader. She has also led integrated brand, marketing and communications campaigns for Ernst & Young. At Celerity, Hebert will focus on driving growth by attracting new clients, converting prospects, engaging key accounts, and improving the new client experience. “Kathy brings a deep understanding of the professional services market along with her proven marketing leadership,” said Ken Quaglio, CEO of Celerity.
Inizio Evoke names Stephanie DeViteri president, North America... Dentons Global Advisors-Albright Stonebridge Group brings on Joerg (Jörg) Wuttke as a partner, based in its DC office... Golin appoints Rowena Bergman as EVP, head of data & analytics for its U.S. healthcare practice, Golin Health... Raptor PR, a specialist tech PR agency for the global video games industry, brings on James Law as PR director.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
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