The International Dairy Foods Association brings on Matt Herrick as senior VP of public affairs and communications, and executive director of the IDFA Foundation. Herrick most recently served as director of communications at the U.S. Department of Agriculture under Secretary of Agriculture Tom Vilsack. Before that, he was at IDFA as senior VP of executive and strategic communications. Herrick has also served as a senior vice president with Story Partners, where he founded and managed the agency’s food, nutrition, and trade practice. In his new post, Herrick will lead IDFA’s communications and public affairs activities with a particular focus on advancing advocacy priorities, coordinating organizational strategy, and leading media and marketing. IDFA president and CEO Michael Dykes cited Herrick’s “two decades of experience and leadership in food and agriculture communications and social impact.”
Interdependence PR names Matthew Aversa to lead the agency’s newly launched entertainment division as vice president of entertainment. Aversa comes to Interdependence PR from his own agency, Twenty One PR, where he focused on entertainment and hospitality for over a decade. At Interdependence, Aversa will oversee a team of publicists and lead the publicity efforts for clients in film, television series, talent, gaming, sports, music and live events. “Matt brings the insider knowledge, media relationships and insistent energy needed to secure results in the fiercely competitive, high-stakes entertainment business,” said Interdependence PR president of global health business Michael Rinaldo.
Celerity business and tech advisory hires Kathy Hebert as VP of marketing. Hebert comes to Celerity from Booz Allen Hamilton, where she served as integrated marketing leader. She has also led integrated brand, marketing and communications campaigns for Ernst & Young. At Celerity, Hebert will focus on driving growth by attracting new clients, converting prospects, engaging key accounts, and improving the new client experience. “Kathy brings a deep understanding of the professional services market along with her proven marketing leadership,” said Ken Quaglio, CEO of Celerity.