USA Today becomes the last major US daily to put up a paywall. While part of the paper’s content will remain free, a selection of stories will now be marked "subscriber only." The rest of Gannett’s papers have already made the switch to a subscription model. According to a July 7 note from USA Today editor-in-chief Nicole Carroll and publisher Maribel Perez Wadsworth, the money from the paywall will help fund its investigations unit and visual journalism. USA Today says its digital destinations receive approximately 90 million unique visitors per month.
Bloomberg appoints Jason Angrisani as global chief marketing officer. Angrisani has been part of Bloomberg’s marketing department since 2010 and has helped implement a global planning framework, integrating marketing automation systems with Bloomberg’s proprietary technology. Before coming to Bloomberg, Angrisani was marketing director for IBM’s brand advertising team at Ogilvy & Mather. He will now oversee the marketing for all Bloomberg businesses globally. Bloomberg’s marketing organization is responsible for promoting the Bloomberg brand and engaging key audiences around the world.
Knewz, a News Corp-backed news aggregation site that was intended to compete with Google and Facebook’s control over what articles users read, has shut down just 18 months after its launch. The site was partly a response to arguments within the news industry that Google and Facebook were not fairly compensating publishers. Curated by artificial intelligence and editors, Knewz promoted itself as publisher-friendly, pulling from sources across the political spectrum. The platform’s website now only has a farewell statement thanking its readers and points them toward such News Corp properties as the Wall Street Journal, the New York Post and MarketWatch.