 |
The New Hampshire Division of Travel and Tourism selects Reach Global Marketing as its agency of record. The Toronto-based agency will launch targeted public relations, travel trade initiatives and strategic partnerships to elevate the state’s presence in of Ontario and Quebec. “Canada is New Hampshire’s largest international market,” said New Hampshire Travel Tourism Director Lori Harnois. “We look forward to working with Reach Global to increase New Hampshire’s presence here and bring more visitors to New Hampshire as a result.” she added.
 |
Allen & Gerritsen, which has offices in Boston and Philadelphia, will provide public and media relations support for the Riverfront Alliance of Delaware County, a consortium of businesses and non-profit groups working together to implement physical, economic and social programs to stimulate the development of the Delaware County waterfront and the adjoining city of Chester, Pennsylvania. A&G will build on its 2020 partnership with RADC to further position and solidify the organization as a leader in economic and social development. The agency will promote local priority programs and initiatives, identify thought leadership opportunities and provide advice and consultation on social media and public speaking engagements. “Their knowledge of the local and national media landscape has played an instrumental role in generating greater awareness and interest in the work we’re doing on the waterfront, and throughout Chester,” said Lisa Gaffney, RADC executive director.
 |
Augustine Agency lands North Lake Tahoe Marketing Cooperative, the official destination marketing and management organization for the North Lake Tahoe region. The agency has led brand development, creative strategy and design and search engine optimization for North Lake Tahoe since 2016, and will now also manage all strategy, content development, creative and branding work, and marketing tactics for the destination. Augustine will continue to partner with both the North Lake Tahoe Resort Association and the Incline Village Crystal Bay Visitors Bureau (the cooperative agreement between both entities form the North Lake Tahoe Marketing Cooperative). “As we emphasize the importance of sustainability and driving responsible travel, Augustine’s strategic approach will ensure we achieve our destination marketing and management goals,” said North Lake Tahoe Resort Association CEO Jeffrey Hentz.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
