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JONESWORKS is handling Wheels Up Experience Inc.’s flight to become a publicly-traded company via a SPAC deal ironed out with Aspirational Consumer Lifestyle Corp.
Wheels Up says it’s the first private aviation company to be listed on the New York Stock Exchange.
Kenny Dichter, CEO, called the Big Board listing a “special milestone” as the company furthers its mission “to create a dynamic platform to democratize private aviation, making it possible for significantly more people to experience private flying.”
Wheels Up posted a 68 percent rise in first-quarter revenues to $261.7M. It shaved its net loss 27.4 percent to $32.2M.


Reevemark handles Eddie Bauer LLC as the retailer inks a Chapter 11 restructuring pact that has it conducting liquidation sales at its US and Canadian stores while working to find a buyer for either all of or part of the chain.
Prosek Partners hires FTI Consulting vet David Roady to build and deepen its relationships in the corporate sector, particularly with chief communications officers and C-suite executives.
Kekst CNC handles Crestview Partners as the private equity firm acquires Tailwind Hospitality, operator of food, beverage and retail concessions in non-hub and regional airports, from Palladin Consumer Retail Partners.
FGS Global heads the list in Mergermarket’s ranking of the top PR advisors in M&A deals for 2025. Joele Frank, Brunswick Group follow.
Financial marketing is entering a new era where brands must move beyond mere storytelling and increasingly demonstrate to audiences that they’re prepared for change.



