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Banner Public Affairs launches BannerAI, an artificial intelligence platform intended to boost the agency’s ability to pair reporters and stories. The platform combines IBM Watson and AI Natural Language Processing to analyze a database of articles from key reporters and news outlets. The agency says that BannerAI can find clear connections between keywords, outlet, title and reporter, helping its PR experts discover prominent insights and recommendations for clients. “By analyzing thousands of stories and providing actionable data, the AI tool allows our PR professionals to find the perfect reporters and outlets to cover our clients’ stories,” said Banner partner Brett Thompson.
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ChangeDigital, a company that provides progressive candidates with the tools they need to build an online presence, engage communities and raise money online, launches. The platform allows candidates (even those with no digital experience) to create a multi-channel digital campaign, including a website, social media graphics and fundraising email, in less than 72 hours. ChangeDigital was founded by Patricia Nelson, who most recently served as digital director to Andrew Yang’s 2020 presidential campaign, and Giovanna Salucci, who was recently digital director for the Florida Democratic Party and For Our Future FL, a joint super PAC and action fund. “Our overall goal is to democratize running for office and demystify digital platforms, allowing down ballot campaigns to use their limited resources more efficiently,” said Nelson.
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Franklin Madison, which provides insurance marketing and data services, launches direct marketing agency FM Engage. The agency will employ a comprehensive data modeling and scoring approach to help companies connect with consumers. It will work with direct-to-consumer insurance companies, insurtechs and other large organizations that offer insurance. Franklin Madison senior vice president of client success and sales Andrea Heger says that the new agency will help the company “expand our services to more companies and continue to drive real results."
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
