SourceCode Communications lands US PR duties for Berlin-based Gorillas, an on-demand grocery delivery company, which the company says is the fastest European startup to reach unicorn status. SourceCode has been engaged to help launch Gorillas in the US and establish the brand as a more convenient and quality grocery delivery option. The agency will lead earned media strategy and execution for Gorillas in the US market and drive thought leadership efforts for Gorillas executives and support influencer relations in key markets. “SourceCode not only comes with experience launching international brands in the US and sustaining positive momentum well beyond launch, but they also have a strong commitment to diversity and making a positive community impact,” said Gorillas head of brand, North America Lisa Ganz.
Global Results Communications adds DeepSig, a provider of AI-powered wireless solutions, to its client roster. GRC is helping to refine the company’s messaging and positioning to highlight the value its technology adds to the 5G evolution. The agency will cultivate relationships with industry influencers, reporters and analysts, as well as organizing events and awards to amplify DeepSig’s message in the wireless marketplace. “As a fast-growing company and experts in deep learning for wireless systems, we needed a partner who truly understands the complexity of wireless technology and its impact on business,” said DeepSig, vice president of business development David Oberholzer.
Rosica Communications is partnering with mission-driven education training and curriculum company kid-grit to refine the company’s messaging and positioning, build a comprehensive and integrated marketing communications plan and generate earned media. In addition to generating high-profile publicity in education trade publications and the business press, Rosica will bolster kid-grit’s thought leadership presence and help its co-founders increase share of voice for the company’s approach to SEL (social and emotional learning). “We partnered with Rosica because we wanted to work with a like-minded firm, a strategic PR agency that is extremely knowledgeable about the education sector,” said kid-grit co-founder Jeffrey Jordan.