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| Federico "Fede" Garcia |
BCW hires Federico “Fede” Garcia as global chief creative officer, effective Aug. 2. Garcia joins BCW from IPG-owned creative agency Huge, where he was global executive creative director. He previously served as group creative director at Translation, where he worked with clients including the NFL, History Channel and HBO. Before that, he was a creative director at Ogilvy Tokyo. At BCW, Garcia is tasked with driving powerful and provocative creative and expanding the agency’s bench of creative talent worldwide. “Fede is the perfect choice to drive our earned-plus offer, as he is celebrated for strategic rigor, a global perspective and a track record of game-changing ideas that motivate action,” said BCW global CEO Donna Imperato.
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| Natasha O'Dell Archer |
Golin appoints Natasha O’Dell Archer as senior vice president of diversity, equity and inclusion, a newly created role. She most recently led Archer aDroit, a DE&I consultancy where she developed an all-agency training for corporations that focused on allyship and making space for change through small group, large group and interactive sessions. She has also served as a producer on the “New Maury Povich Show” and the “Montel Williams Show.” At Golin, Archer will manage global DE&I communications, lead strategic programming and oversee employee training and development to ensure that Golin’s commitment to inclusion is successfully integrated into the culture and all business practices. “Natasha is the perfect senior advisor to operationalize the agency’s inclusion efforts and help elevate what we do for our people and our clients,” said Golin, global head of human resources Tiffiny Bolden.
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| Theodora Samiotis |
energi PR Inc. brings on Theodora Samiotis as a senior advisor within its corporate and healthcare practices. Samiotis was co-founder of Voria Public Affairs Management, where she has worked to identify and mobilize patient groups for rare diseases as well as in brain research (including ALS and Parkinson’s) on behalf of corporate and foundation clients. She has also served as director of communications & public affairs in Canada for Wyeth Pharmaceuticals (now Pfizer). Samiots began her communications career at energi PR more than 25 years ago. “We are tremendously excited and proud that Theodora is back with energi PR, and will be bringing her strategic thinking and public affairs expertise to our growing roster of clients,” said energi PR co-founder and CEO Carol Levine.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
ICR names Sukanti Ghosh as partner, international strategy & markets. Ghosh was most recently president of global policy & communications at Vedanta Resources Limited, one of ICR’s largest international clients... August promotes Scott Deveau to senior managing director... Milk & Honey PR, a UK-based firm, brings on Mollie Starr as partner and head of Milk & Honey North America.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
