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| Federico "Fede" Garcia |
BCW hires Federico “Fede” Garcia as global chief creative officer, effective Aug. 2. Garcia joins BCW from IPG-owned creative agency Huge, where he was global executive creative director. He previously served as group creative director at Translation, where he worked with clients including the NFL, History Channel and HBO. Before that, he was a creative director at Ogilvy Tokyo. At BCW, Garcia is tasked with driving powerful and provocative creative and expanding the agency’s bench of creative talent worldwide. “Fede is the perfect choice to drive our earned-plus offer, as he is celebrated for strategic rigor, a global perspective and a track record of game-changing ideas that motivate action,” said BCW global CEO Donna Imperato.
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| Natasha O'Dell Archer |
Golin appoints Natasha O’Dell Archer as senior vice president of diversity, equity and inclusion, a newly created role. She most recently led Archer aDroit, a DE&I consultancy where she developed an all-agency training for corporations that focused on allyship and making space for change through small group, large group and interactive sessions. She has also served as a producer on the “New Maury Povich Show” and the “Montel Williams Show.” At Golin, Archer will manage global DE&I communications, lead strategic programming and oversee employee training and development to ensure that Golin’s commitment to inclusion is successfully integrated into the culture and all business practices. “Natasha is the perfect senior advisor to operationalize the agency’s inclusion efforts and help elevate what we do for our people and our clients,” said Golin, global head of human resources Tiffiny Bolden.
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| Theodora Samiotis |
energi PR Inc. brings on Theodora Samiotis as a senior advisor within its corporate and healthcare practices. Samiotis was co-founder of Voria Public Affairs Management, where she has worked to identify and mobilize patient groups for rare diseases as well as in brain research (including ALS and Parkinson’s) on behalf of corporate and foundation clients. She has also served as director of communications & public affairs in Canada for Wyeth Pharmaceuticals (now Pfizer). Samiots began her communications career at energi PR more than 25 years ago. “We are tremendously excited and proud that Theodora is back with energi PR, and will be bringing her strategic thinking and public affairs expertise to our growing roster of clients,” said energi PR co-founder and CEO Carol Levine.
The University of Southern California hires Joel Curran, a former managing director at MSLGROUP, as SVP and CCO, effective July 10... Comsint brings on Allison Matthews and Jenna Matthews (the two are not related) as executive VPs... The Wonderful Company hires former Revlon VP of marketing Benal Serin as senior VP of marketing.
Purpose Built Communities, a nonprofit housing group, hires The Walt Disney Co.'s Curtis Hunter as VP of marketing and communications... AI-assisted public relations platform Intelligent Relations brings on Nadel Phelan CEO Paula Phelan as chief operating officer... Allied Global Marketing promotes Erin Corbett to executive VP of global partnership marketing.
Bryan Lesswing, senior advisor to New York Governor Kathy Hochul, has joined Stagwell’s SKDK unit’s public affairs practice as SVP to work on corporate, crisis and advocacy clients.
The Bliss Group names senior VP and professional services practice co-lead Keri Toomey as the firm’s first head of employee experience... Pierpont Communications brings on Tad Druart as a vice president... SrawberryFrog, an agency that works in areas including AI and experience design, hires Rasika Narang as ichief growth officer.
Freud Communications brings on Brandon Thomas, who was most recently VP and general manager of PAN Communications’ New York office, to head up its Big Apple team... August, a Los Angeles-headquartered advisory firm, names Chris Patz as a managing director... The University of Pennsylvania enrolls Anna Cowenhoven as VP for university communications, effective August 21.
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