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Marketing for Change picks up Americares to support its COVID-19 vaccination campaign for staff and volunteers at free and charitable clinics across the country. The Americares COVID-19 vaccine confidence project, funded in part by a cooperative agreement with the U.S. Centers for Disease Control and Prevention, brings together hundreds of clinics, the National Association of Free and Charitable Clinics and state associations to educate health workers about the importance of vaccination. “We are working to reinforce confidence among health care personnel and, in turn, the patients they serve,” said Americares vice president of U.S. programs Edith Lee. “We are excited to work with Marketing for Change on this project and use their team’s behavior change insight to create messages that inspire confidence in COVID-19 vaccines.”
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5W Public Relations lands Freight Farms, creator of the “container farm,” a vertical hydroponic farm built inside a container. 5W is tasked with executing a digital marketing and media relations campaign that will build awareness surrounding the client and their technology through thought leadership, executive profiling and a digital influencer relations campaign. “We are thrilled to be working with 5WPR to increase awareness of how our container farming network can make a positive impact in local communities across the world," said Freight Farms CMO James Woolard.
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Airfoil Group adds Aristeo Construction to its client roster. One of the country’s largest WBENC-certified general contractors, Aristeo, serves manufacturing, energy, industrial, and commercial customers, offering such construction services as general contracting and construction management. Also joining Airfoil’s client roster are Nucleus Research, a provider of investigative, case-based research and advisory services; loT worksite platform Triax; and Tweddle Group, which specializes in product support for technicians, manufacturers and end-users.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
