Marketing for Change picks up Americares to support its COVID-19 vaccination campaign for staff and volunteers at free and charitable clinics across the country. The Americares COVID-19 vaccine confidence project, funded in part by a cooperative agreement with the U.S. Centers for Disease Control and Prevention, brings together hundreds of clinics, the National Association of Free and Charitable Clinics and state associations to educate health workers about the importance of vaccination. “We are working to reinforce confidence among health care personnel and, in turn, the patients they serve,” said Americares vice president of U.S. programs Edith Lee. “We are excited to work with Marketing for Change on this project and use their team’s behavior change insight to create messages that inspire confidence in COVID-19 vaccines.”
5W Public Relations lands Freight Farms, creator of the “container farm,” a vertical hydroponic farm built inside a container. 5W is tasked with executing a digital marketing and media relations campaign that will build awareness surrounding the client and their technology through thought leadership, executive profiling and a digital influencer relations campaign. “We are thrilled to be working with 5WPR to increase awareness of how our container farming network can make a positive impact in local communities across the world," said Freight Farms CMO James Woolard.
Airfoil Group adds Aristeo Construction to its client roster. One of the country’s largest WBENC-certified general contractors, Aristeo, serves manufacturing, energy, industrial, and commercial customers, offering such construction services as general contracting and construction management. Also joining Airfoil’s client roster are Nucleus Research, a provider of investigative, case-based research and advisory services; loT worksite platform Triax; and Tweddle Group, which specializes in product support for technicians, manufacturers and end-users.