Sharp Think works with plant-based seafood brand Good Catch on an initiative encouraging fast-food chain Subway to go fish-free. On July 15, the Good Catch OurWay sandwich shop offered fish-free subs outside Subway restaurants in New York City, Austin and London. The campaign followed a recent New York Times investigation into Subway tuna sandwiches that found no tuna DNA was present in the tuna subs that were analyzed. It is part of Good Catch’s mission to spread the word about plant-based seafood and motivate consumers to encourage Subway to remove fish from its menu for good. The project was spearheaded by Grayling in the UK, and Sharp Think oversaw all elements of the US production. Sharp Think is agency of record for Good Catch. “This is the perfect moment to inform people that there is a better way to enjoy the taste and experience of delicious seafood without harm to our oceans,” said Good Catch chief culinary officer Chad Sarno.
Wall to Wall Communications is launched by Ross Wallenstein, a former vice president at Marino PR and J Strategies, where he worked on such issues as consumer, transportation, energy, healthcare, labor relations, real estate and neighborhood branding. Most recently, he was director of communications for New York Assemblymember David Weprin's campaign for New York City Comptroller. He has also worked for former US representative Gary L. Ackerman, and former governors Eliot Spitzer and David Paterson. “I am so excited to be able to offer my expertise in media relations and thought leadership, as well as a full suite of services,” said Wallenstein. “My years in politics and government, coupled with my time on the agency side is what I can offer to individuals, businesses, nonprofits and political candidates looking to break into the conversation and rise above the noise."
PRSA has launched a new search tool on the organization’s website that is focused on helping users identify and shortlist public relations and communications agencies, professionals and service providers with the expertise that matches their needs. Powered by search and services technology platform CommunicationsMatch, the directory lets users find practitioners based on industry and communications capabilities, size, location, designations, diversity, client experience and more. There are no commissions or success fees for either party when communications partners are hired. “The new search tool is a powerful way for PRSA members to showcase their capabilities and generate new business leads,” said PRSA senior vice president of membership Jay Starr.