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Crosby Marketing Communications wins a second consecutive five-year contract with the Agency for Healthcare Research and Quality to provide strategic communications services to the U.S. Preventive Services Task Force.
The $12 million contract supports the USPSTF’s mission to improve the health of people nationwide through evidence-based prevention in primary care.
Crosby’s services to the Task Force include strategic planning, message development, media relations, social media outreach, crisis support and digital communications.
Founded in 1984, the USPSTF is an independent, volunteer body of national experts in primary care and preventive medicine. Its evidence-based recommendations on clinical preventive services cover topics ranging from vision screening in young children, to heart disease prevention in adults, to colorectal cancer screening in older adults.
In addition to AHRQ and the Task Force, Crosby works with healthcare organizations including Kaiser Permanente, Shriners Hospitals for Children, RefuahHealth, the U.S. Department of Health & Human Services, and the Centers for Disease Control and Prevention.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
