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Crosby Marketing Communications wins a second consecutive five-year contract with the Agency for Healthcare Research and Quality to provide strategic communications services to the U.S. Preventive Services Task Force.
The $12 million contract supports the USPSTF’s mission to improve the health of people nationwide through evidence-based prevention in primary care.
Crosby’s services to the Task Force include strategic planning, message development, media relations, social media outreach, crisis support and digital communications.
Founded in 1984, the USPSTF is an independent, volunteer body of national experts in primary care and preventive medicine. Its evidence-based recommendations on clinical preventive services cover topics ranging from vision screening in young children, to heart disease prevention in adults, to colorectal cancer screening in older adults.
In addition to AHRQ and the Task Force, Crosby works with healthcare organizations including Kaiser Permanente, Shriners Hospitals for Children, RefuahHealth, the U.S. Department of Health & Human Services, and the Centers for Disease Control and Prevention.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
