PAN Communications is named agency of record for Quickbase, a no-code operational agility platform. PAN will grow the brand’s visibility across earned media channels through strategic media relations and thought leadership content. It will simultaneously work with influencers and industry leaders to boost awareness and establish expertise. Quickbase provides an automation platform that enables their more than 5,500 customers to drive continuous improvement and agility, while proactively managing risk. The company cited PAN’s expertise in moving automation, application development and low-code brands as a major factor in their selection. "With 20 years of experience in citizen automation and development, we feel accountable for helping to shape that conversation in the market, and we couldn't be happier to have PAN Communications as a partner in that effort," said Quickbase chief marketing officer Eric Olson.
Adam Ritchie Brand Direction is working with the National Cyber Scholarship Foundation as the agency kicks off its 25x25 Challenge, which aims to get 25,000 highly-skilled young and diverse cybersecurity professionals into the workforce by the year 2025. Services for NCSF include idea creation for the 25x25 Challenge and content marketing, social support, partnership development and media relations for the Cyber Talent CIO Forum, in partnership with the Cyber Talent Institute. The agency is also handling the launch of the 48,000-square-foot flagship location of Level99, an entertainment venue with interactive challenges, craft beer bars and a scratch kitchen. The agency’s services for Level99 include on-site and remote support across news, lifestyle, technology, food and business media.
Magrino is named agency of record for Treasury Wine Estates. The agency will work on creative programming and brand awareness development for TWE in the US market through integrated public relations strategies and marketing campaigns. Australia-based TWE, which was formerly a division of international brewing company Foster’s Group, sells its wines in more than 70 countries. Other recent additions to Magrino’s roster include Kips Bay Decorator Showhouse and Conrad Maldives.
Strategic Heights Media has been named the public relations agency of record for writer, producer and director Leigh Davenport. The agency will manage overall publicity efforts and media strategy for Davenport. The former editorial director of HelloBeautiful.com, a platform targeting Black women, Davenport has also worked in entertainment media in various capacities including writing for The Black Girls Rock! Awards and in unscripted production at BET, TV ONE and VH1. Through her production company, Woke & Whimsical Productions, she develops content dedicated to telling stories that explore the experiences of Black women around the world.