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Allison+Partners is named public relations agency of record for California Pizza Kitchen. The scope of work includes driving momentum around product launches and store openings through media relations and event support. Allison+Partners will also support the brand’s franchising initiatives, including spotlights of current franchisees, and aid it in tapping into real-time trends. The agency’s team has already taken the reins in launching California Pizza Kitchen’s Chickpea Crust Pizza, spring menu and a new Hong Kong restaurant. It is preparing to execute several new campaigns through the rest of the year. Allison+Partners will service the account out of its Los Angeles office. “The team’s creativity, deep understanding of the culinary space and broad global footprint make them a perfect partner for California Pizza Kitchen and our growth plans,” said California Pizza Kitchen chief marketing officer Scott Hargrove.
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Bullfrog + Baum takes on PR agency of record duties for interactive wine experience platform VIVANT and Château de Pommard, a historic estate in Burgundy that houses France’s only fully sustainable vineyards. The agency will work with both clients to promote their live experiences and tastings, biodynamic wines, world-class certified wine advisors, and the restoration of Burgundy’s 300-year old Château, by developing and executing strategic public relations and partnerships, while also driving exposure for the brand in the food & beverage, technology, business, and lifestyle spaces. “We look forward to introducing both brands to a wider audience domestically and highlighting their extensive virtual programming and community—specifically their devotion to healthy environmental practices and biodynamic wines,” said Bullfrog + Baum founder Jennifer Baum.
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Nickerson is now agency of record for Quaker Lane Capital, a real estate development, investment and advisory services company and certified minority business enterprise and women-owned business enterprise with offices in Massachusetts and Pennsylvania. Nickerson will lead communications strategy and manage all PR on behalf of the company, with a particular focus on the Boston and Philadelphia markets. Quaker Lane Capital has several projects under development and is actively pursuing acquisitions in Greater Boston and throughout Greater Philadelphia and the Delaware Valley. “We’re confident that their knowledge and experience will play a critical role in the continued growth and success of Quaker Lane,” said company founder and managing principal Carlos Febres-Mazzei.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
