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Allison+Partners is named public relations agency of record for California Pizza Kitchen. The scope of work includes driving momentum around product launches and store openings through media relations and event support. Allison+Partners will also support the brand’s franchising initiatives, including spotlights of current franchisees, and aid it in tapping into real-time trends. The agency’s team has already taken the reins in launching California Pizza Kitchen’s Chickpea Crust Pizza, spring menu and a new Hong Kong restaurant. It is preparing to execute several new campaigns through the rest of the year. Allison+Partners will service the account out of its Los Angeles office. “The team’s creativity, deep understanding of the culinary space and broad global footprint make them a perfect partner for California Pizza Kitchen and our growth plans,” said California Pizza Kitchen chief marketing officer Scott Hargrove.
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Bullfrog + Baum takes on PR agency of record duties for interactive wine experience platform VIVANT and Château de Pommard, a historic estate in Burgundy that houses France’s only fully sustainable vineyards. The agency will work with both clients to promote their live experiences and tastings, biodynamic wines, world-class certified wine advisors, and the restoration of Burgundy’s 300-year old Château, by developing and executing strategic public relations and partnerships, while also driving exposure for the brand in the food & beverage, technology, business, and lifestyle spaces. “We look forward to introducing both brands to a wider audience domestically and highlighting their extensive virtual programming and community—specifically their devotion to healthy environmental practices and biodynamic wines,” said Bullfrog + Baum founder Jennifer Baum.
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Nickerson is now agency of record for Quaker Lane Capital, a real estate development, investment and advisory services company and certified minority business enterprise and women-owned business enterprise with offices in Massachusetts and Pennsylvania. Nickerson will lead communications strategy and manage all PR on behalf of the company, with a particular focus on the Boston and Philadelphia markets. Quaker Lane Capital has several projects under development and is actively pursuing acquisitions in Greater Boston and throughout Greater Philadelphia and the Delaware Valley. “We’re confident that their knowledge and experience will play a critical role in the continued growth and success of Quaker Lane,” said company founder and managing principal Carlos Febres-Mazzei.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
