 |
Walt & Company is selected as agency of record by Light Field Lab. Based in San Jose, CA, Light Field Lab is a breakthrough technology startup designing advanced, scalable holographic systems. Walt & Company will work as an extension of the Light Field Lab team to manage a range of communications services, including product and market leadership campaigns, media and analyst relations, industry leadership positioning, and media event activations, and editorial services. Founded in 2017, Light Field Lab has raised $35 million to date—from such investors as Samsung, Verizon and Comcast—to fund its holographic display technology. "We are delighted to be partnering with Walt & Company to support our communications as we kick off the next phase of growth and product development," said Light Field Lab co-founder and CEO Jon Karafin.
 |
LDPR adds The Boca Raton, a travel destination formerly known as Boca Raton Resort & Club, to its client roster. LDPR is overseeing the PR strategy for the resort's rebrand and transformation, as well as the overall media relations and media visit program for the U.S. The property, which had been a Waldorf Astoria resort since May 2009, recently announced that it was becoming an independent resort again, returning to its original name. It is undergoing a $175 million physical transformation to be unveiled during Winter 2021/2022.
 |
Trust Relations is named agency of record for Renwick, an athleisure lifestyle brand for women that is focused on golf. Renwick originally partnered with Trust Relations in January to help introduce and launch the brand’s first product line to consumer lifestyle, fashion and golf industry spaces. Trust Relations is providing the company with services that include developing strategic messaging to convey Renwick’s brand, managing media relations, product seeding to editors and reporters, and leading creative collaborations with target micro-influencers. “We hired Trust Relations because of the agency’s notable experience with fashion and lifestyle media and past product line launches,” said Renwick co-founder Sarah Renwick.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
