Walt & Company is selected as agency of record by Light Field Lab. Based in San Jose, CA, Light Field Lab is a breakthrough technology startup designing advanced, scalable holographic systems. Walt & Company will work as an extension of the Light Field Lab team to manage a range of communications services, including product and market leadership campaigns, media and analyst relations, industry leadership positioning, and media event activations, and editorial services. Founded in 2017, Light Field Lab has raised $35 million to date—from such investors as Samsung, Verizon and Comcast—to fund its holographic display technology. "We are delighted to be partnering with Walt & Company to support our communications as we kick off the next phase of growth and product development," said Light Field Lab co-founder and CEO Jon Karafin.
LDPR adds The Boca Raton, a travel destination formerly known as Boca Raton Resort & Club, to its client roster. LDPR is overseeing the PR strategy for the resort's rebrand and transformation, as well as the overall media relations and media visit program for the U.S. The property, which had been a Waldorf Astoria resort since May 2009, recently announced that it was becoming an independent resort again, returning to its original name. It is undergoing a $175 million physical transformation to be unveiled during Winter 2021/2022.
Trust Relations is named agency of record for Renwick, an athleisure lifestyle brand for women that is focused on golf. Renwick originally partnered with Trust Relations in January to help introduce and launch the brand’s first product line to consumer lifestyle, fashion and golf industry spaces. Trust Relations is providing the company with services that include developing strategic messaging to convey Renwick’s brand, managing media relations, product seeding to editors and reporters, and leading creative collaborations with target micro-influencers. “We hired Trust Relations because of the agency’s notable experience with fashion and lifestyle media and past product line launches,” said Renwick co-founder Sarah Renwick.