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| Elizabeth Seltzer |
Motive hires Elizabeth Seltzer to lead the agency’s new Brand Experience Studio as senior vice president of brand experience. Seltzer comes to Motive from Match Marketing Group, where she most recently served as managing director. Before that, she was executive vice president, brand experiences at Amplitude Marketing Group, and has also worked for World Wrestling Entertainment. In her new post, she is charged with helping brands that include PepsiCo and Frito Lay as they reimagine the ways they connect with their audiences. “Her background in gaming, music, sports and entertainment makes her a significant addition to the Motive team, and a key pillar of our agency’s critical next steps toward shedding classic experiential tropes,” said Motive CEO and CCO Matt Statman. The Motive Brand Experience Studio is part of the agency’s ongoing effort to create more culturally connected ideas and activations (both experiential and hybrid) for its roster of clients.
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| Amy Barzdukas |
WiTricity, which specializes in wireless charging for electric vehicles, hires Hewlett Packard and Microsoft marketing veteran Amy Barzdukas as chief marketing officer. Barzdukas most recently was CMO of Omnitracs, which provides fleet management solutions to transportation and logistics companies. Prior to Omnitracs, she served as CMO and executive vice president at the video and voice solutions company Poly, Inc. At HP, she was vice president, worldwide marketing, business personal systems, and at Microsoft she was general manager, competitive marketing strategy. “Amy’s strong background in leading global marketing teams coupled with her experience working in the mobility and personal technology industries makes her the perfect fit for our new CMO role,”
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| Julie Parrish |
Corelight, an open network detection and response platform, names Julie Parrish chief marketing officer. She replaces Alan Saldich, the company's founding CMO. Parrish comes to Corelight from computer and network security company RedSeal, where she served as both CMO and chief operating officer. She has also held the CMO spot at Check Point Software Technologies and NetApp, as well as executive marketing positions at Symantec, Nokia and 3Com. "Julie brings strong operational, strategic and go-to-market experience at both large and small companies that will aid us as we meet the growing demand for Open NDR offerings worldwide," said Corelight CEO Brian Dye.
The University of Southern California hires Joel Curran, a former managing director at MSLGROUP, as SVP and CCO, effective July 10... Comsint brings on Allison Matthews and Jenna Matthews (the two are not related) as executive VPs... The Wonderful Company hires former Revlon VP of marketing Benal Serin as senior VP of marketing.
Purpose Built Communities, a nonprofit housing group, hires The Walt Disney Co.'s Curtis Hunter as VP of marketing and communications... AI-assisted public relations platform Intelligent Relations brings on Nadel Phelan CEO Paula Phelan as chief operating officer... Allied Global Marketing promotes Erin Corbett to executive VP of global partnership marketing.
Bryan Lesswing, senior advisor to New York Governor Kathy Hochul, has joined Stagwell’s SKDK unit’s public affairs practice as SVP to work on corporate, crisis and advocacy clients.
The Bliss Group names senior VP and professional services practice co-lead Keri Toomey as the firm’s first head of employee experience... Pierpont Communications brings on Tad Druart as a vice president... SrawberryFrog, an agency that works in areas including AI and experience design, hires Rasika Narang as ichief growth officer.
Freud Communications brings on Brandon Thomas, who was most recently VP and general manager of PAN Communications’ New York office, to head up its Big Apple team... August, a Los Angeles-headquartered advisory firm, names Chris Patz as a managing director... The University of Pennsylvania enrolls Anna Cowenhoven as VP for university communications, effective August 21.
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