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| Elizabeth Seltzer |
Motive hires Elizabeth Seltzer to lead the agency’s new Brand Experience Studio as senior vice president of brand experience. Seltzer comes to Motive from Match Marketing Group, where she most recently served as managing director. Before that, she was executive vice president, brand experiences at Amplitude Marketing Group, and has also worked for World Wrestling Entertainment. In her new post, she is charged with helping brands that include PepsiCo and Frito Lay as they reimagine the ways they connect with their audiences. “Her background in gaming, music, sports and entertainment makes her a significant addition to the Motive team, and a key pillar of our agency’s critical next steps toward shedding classic experiential tropes,” said Motive CEO and CCO Matt Statman. The Motive Brand Experience Studio is part of the agency’s ongoing effort to create more culturally connected ideas and activations (both experiential and hybrid) for its roster of clients.
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| Amy Barzdukas |
WiTricity, which specializes in wireless charging for electric vehicles, hires Hewlett Packard and Microsoft marketing veteran Amy Barzdukas as chief marketing officer. Barzdukas most recently was CMO of Omnitracs, which provides fleet management solutions to transportation and logistics companies. Prior to Omnitracs, she served as CMO and executive vice president at the video and voice solutions company Poly, Inc. At HP, she was vice president, worldwide marketing, business personal systems, and at Microsoft she was general manager, competitive marketing strategy. “Amy’s strong background in leading global marketing teams coupled with her experience working in the mobility and personal technology industries makes her the perfect fit for our new CMO role,”
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| Julie Parrish |
Corelight, an open network detection and response platform, names Julie Parrish chief marketing officer. She replaces Alan Saldich, the company's founding CMO. Parrish comes to Corelight from computer and network security company RedSeal, where she served as both CMO and chief operating officer. She has also held the CMO spot at Check Point Software Technologies and NetApp, as well as executive marketing positions at Symantec, Nokia and 3Com. "Julie brings strong operational, strategic and go-to-market experience at both large and small companies that will aid us as we meet the growing demand for Open NDR offerings worldwide," said Corelight CEO Brian Dye.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
