J/PR (formerly J Public Relations) launches a new brand, logo, offices and website. Partners Jamie Lynn O’Grady and Sarah Evans remain at the helm of the firm. The brand change, which comes along with J/PR’s new brand ethos, “Own Your Story,” is meant to reflect J/PR’s 15+ years of expertise and its sustained media and influencer relationships. J/PR has also expanded its client portfolio into vertical markets beyond its travel and hospitality specialties to encompass lifestyle, consumer brands, health, wellness, and real estate. It now has offices in New York City, London, Los Angeles and San Diego, along with locations in Toronto, Denver, Nashville and Arizona. The agency enlisted California-based Sixteenfifty Creative Intelligence to execute the design process, which included a simplified logo and the new website. “Over the past year we have seen our team grow in strength and resiliency, and new doors have opened not only for our team but also for our clients,” said Evans. “Our team, clients, and new vision reflect our organic global evolution.”


Chicago-based Soulsight announces plans to establish offices in Los Angeles and New York City as part of the firm’s expansion. In its Los Angeles office, the agency will be adding staffers in digital, animation, e-gaming and sustainable/industrial design and social strategy, while in New York the firm will center on adding lifestyle/fashion and environmental design talent. The agency says that the new offices will also allow it to better serve such clients as Nike and Fox TV on the west coast and PepiCo, Campbell’s and professional sports leagues on the east coast.


PR Boutiques International appoints David Ball of Ball Consulting Group as president. Julia Labaton of RED PR moves into the role of vice president. “As president, my goal is to continue to grow the membership—which expanded even during the pandemic—and to support our members as their service offerings evolve to meet the needs of a rapidly changing PR and media landscape,” said Ball. Ball and Labaton are joined on the organization’s executive committee by Cheryl Bame of Bame Public Relations, who serves as secretary; Paul Furiga of WordWrite Communications, who takes on the post of treaturer; and at-large member Tarunjeet Rattan of Nucleus Public Relations in Bangalore, India.