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TURNER signs on to handle media relations efforts for the Empire State Building. In conjunction with the building’s 90th anniversary in 2021, TURNER will work to expand brand awareness across a variety of channels and platforms. A $165 million redevelopment of the Empire State Building Observatory was completed in December 2019, which included 10,000 square feet of museum galleries. In addition, the Empire State Building’s deep energy retrofit has decreased its carbon emissions by 40 percent and has been replicated in more than 50 U.S. buildings. “There are icons—and then there’s the Empire State Building, which towers above them all,” said TURNER Vice President Adél Grobler. “As an agency with a longtime presence in NYC, we are thrilled to represent the World’s Most Famous Building.”
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Zapwater Communications adds BLANCO North America, which makes residential kitchen water hub systems, to its roster of home and interior design clients. Zapwater’s scope of work includes media relations, influencer marketing, strategic partnerships, brand activation events and media planning, as well as digital and social media support for the company in both the U.S. and Canada. The company says that its systems make a significant contribution towards sustainably upgrading kitchens. “We value the agency’s integrated communications strategy and feel their approach will help further propel and differentiate our brand,” said BLANCO North America director of brand & communications Edyta Drutis.
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Agenda is awarded a second five-year strategic communications framework contract by The North Atlantic Treaty Organization. Agenda was first awarded this contract in 2015. Under the new contract, Agenda will continue to deliver of a wide range of communications services to NATO across its 30 member states and beyond. The scope of work encompasses strategic communications, research and polling, assessment and evaluation, design, branding and advertising, marketing and PR, content development, digital and social media, and broad stakeholder engagement. Agenda’s team includes Madrid-based Saffron Brand Consultants, UK-based Stratcom Academy and Skötkonung, and Belgium-based Born Digital, eForum Factory and Low Communications.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
