TURNER signs on to handle media relations efforts for the Empire State Building. In conjunction with the building’s 90th anniversary in 2021, TURNER will work to expand brand awareness across a variety of channels and platforms. A $165 million redevelopment of the Empire State Building Observatory was completed in December 2019, which included 10,000 square feet of museum galleries. In addition, the Empire State Building’s deep energy retrofit has decreased its carbon emissions by 40 percent and has been replicated in more than 50 U.S. buildings. “There are icons—and then there’s the Empire State Building, which towers above them all,” said TURNER Vice President Adél Grobler. “As an agency with a longtime presence in NYC, we are thrilled to represent the World’s Most Famous Building.”
Zapwater Communications adds BLANCO North America, which makes residential kitchen water hub systems, to its roster of home and interior design clients. Zapwater’s scope of work includes media relations, influencer marketing, strategic partnerships, brand activation events and media planning, as well as digital and social media support for the company in both the U.S. and Canada. The company says that its systems make a significant contribution towards sustainably upgrading kitchens. “We value the agency’s integrated communications strategy and feel their approach will help further propel and differentiate our brand,” said BLANCO North America director of brand & communications Edyta Drutis.
Agenda is awarded a second five-year strategic communications framework contract by The North Atlantic Treaty Organization. Agenda was first awarded this contract in 2015. Under the new contract, Agenda will continue to deliver of a wide range of communications services to NATO across its 30 member states and beyond. The scope of work encompasses strategic communications, research and polling, assessment and evaluation, design, branding and advertising, marketing and PR, content development, digital and social media, and broad stakeholder engagement. Agenda’s team includes Madrid-based Saffron Brand Consultants, UK-based Stratcom Academy and Skötkonung, and Belgium-based Born Digital, eForum Factory and Low Communications.