Hootsuite, which provides social media management solutions, brings on Maggie Lower as chief marketing officer. Lower joins Hootsuite from Cision, where she also held the CMO post. She has also served as senior vice president/CMO at staffing and recruiting company TrueBlue, head of global marketing at Aon, and a senior vp at Bank of America. At Hootsuite, Lower will oversee the brand's overall global strategy, demand generation, communications and events. “She has spent her career combining both the art and science of marketing to drive exceptional results for global brands,” said Hootsuite CEO Tom Keiser.
PRR, women- and employee-owned integrated communications agency, hires MSL vet Greg Eppich as senior director of creative and marketing. At MSL, Eppich was a senior vice president, leading a team of integrated marketing and public relations specialists for brands in such sectors as food and beverage, premium spirits, luxury goods and services, hospitality, and pet care. As part of PRR's senior leadership team, he will lead a team of social marketing, creative, digital marketing and behavior change specialists across a portfolio of public and private sector clients. “As an inspirational leader and a true champion of staff, he has demonstrated the ability to build inclusive and high-performing team cultures where careers are nurtured, and employees thrive in an environment of curiosity, collaboration, and communication," said PRR, managing principal Diana Steeble.
The Alkaline Water Company hires Tom Hutchison as chief marketing officer. Hutchison was previously vice president of marketing and customer engagement at Sprouts Farmers Market. He has also led global shopper and retail customer insights and analytics for Brown-Forman, the beverage company that owns Jack Daniel’s, Woodford Reserve, Herradura and Sonoma-Cutrer. Hutchison is charged with developing and implementing marketing strategies for the company in collaboration with Shaquille O’Neal, who serves on its board of advisors and as celebrity brand ambassador. “Right now is an exciting time in our company’s growth trajectory and handing the marketing reins over to someone as talented as Tom is very reassuring,” said president and CEO Ricky Wright.