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Edelman is committing $10M to build out its newly formed global advisory unit, which will help governments, businesses and non-profit organizations deal with the rapidly changing geopolitical and economic landscapes.
The No. 1 independent firm has acquired DC-based Basilinna strategic consulting firm and long-term Edelman partner to serve as foundation of Edelman Global Advisory, which is a unit of the DJE holding company.
Basilinna's founding partners, CEO Deborah Lehr and COO Leigh Wedell are CEO and co-COO of EGA, respectively.
Lehr served with the National Security Council (director for Asia), Office of the US Trade Representative (deputy assistant), New York Stock Exchange (senior director for emerging markets), Merrill Lynch (senior advisor to CEO) and Paulson Institute (vice-chairman).
Wedell is a vetern of the International Republican Institute (China program director), US Chamber of Commerce (deputy director/Hong Kong-US Business Council associate director), and Paulson Institute (chief sustainability officer).
Edelman Public Affairs COO Gurpreet Brar, who joined the firm seven years ago from Bell Pottinger, is co-COO of EGA.
Based in Washington, EGA has offices in New York, Mexico City, Ottawa, Paris, Brussels, Dubai, Tokyo and Beijing.
Edelman’s initial $10M investment will fund EGA's expansion into new markets and the hiring of regional and sectoral leadership.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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