North 6th Agency signs Everscore, which bills itself as “a safe, friendly marketplace for cannabis lovers everywhere.” N6A will support Everscore on a variety of corporate communications, external media and marketing initiatives to drive competitive awareness and capital raise goals. Everscore’s platform bypasses the traditional dispensary retail mode, connecting consumers directly with THC and CBD brands, and offering both free two-day shipping and a home delivery service. “When selecting an agency, we wanted to find a team that is not only successful in traditional public relations but has in-depth knowledge of the cannabis market and what it takes to resonate with both businesses and consumers,” said Everscore CEO and founder Jeffrey Sampson.
Clarity picks up self-storage startup Stuf. Clarity will work with Stuf to raise awareness of the brand’s services as it grows its national presence. With locations in New York, Los Angeles, San Francisco, Oakland and Washington, DC, Stuf partners with landlords via revenue-sharing agreement to bring storage options closer to where people live and work. The brand currently has plans to expand to additional cities. “As an agency with an eye for innovation and supporting disruptors in the market, it was a natural fit for Stuf and Clarity to work together,” said Stuf co-founder and CEO Katherine Lau.
Hemsworth Communications leads PR efforts for the launch of Three Mills, a brand from UK-based beverage company Broadland Drinks. Hemsworth is responsible for crafting Three Mills’ regional and national media relations campaigns, in addition to forging relationships with retail partners and influencers to increase consumer awareness and drive sales for the brand’s new Botanicals line. Three Mills’ offerings range from classic wine varietals to more innovative products such as their Fruit Fusions and Botanicals. Earlier this year, Hemsworth completed a PR and influencer marketing campaign for Broadland’s New Zealand wine brand, Waipapa Bay Wines.
MSS Media partners with Rutgers University Communications and Marketing and Institutional Planning and Operations departments for transit advertising sales and management on the university’s New Brunswick, Newark and Camden fleet of buses. The program is intended to help internal businesses, schools, departments and programs effectively reach the student population with advertising programs, health and wellness initiatives and event messaging, in addition to serving as a revenue stream for the university. MSS also provides advertising management services for the University of Southern California, University of Central Florida, Tulane University and University of Houston.