![]() |
Champion lands digital marketing duties for Milkshake Concepts, which includes such brands as Vidorra, Stirr, Dirty Bones, Serious Pizza and Citizen. Champion, which has been the company’s public agency of record since last year, will now also develop and implement its targeted digital advertising. “Champion has proven to be an invaluable partner as our PR agency, and we have no doubt they will continue to be as successful on the digital front,” said Milkshake Concepts co-founder and CEO Imran Sheikh.
![]() |
CJ Media Solutions adds Essex Hotel Management to its roster of clients in the hospitality space and Addigy to its tech list. CJ Media is tasked with raising Essex’s visibility by developing and implementing proactive media strategies, as well as evaluating and garnering earned media opportunities. Based in Rochester, NY Essex recently added Courtyard by Marriott Rochester Downtown to its portfolio of hotels. The agency has been engaged by Addigy to increase its visibility through media relations; evaluating and garnering earned media opportunities; and developing owned media content. Addigy provides a full-stack, cloud-based management application platform for Mac and iOS devices.
![]() |
VARCom Solutions signs on as PR shop for GCS Fibers, an environmentally friendly manufacturer whose patented technology produces high-quality non-toxic mineral fiber through repurposing coal ash. VARCom will support the company’s communications efforts with services that include marketing strategies, messaging and positioning, as well as public, government and media relations. GCS says its technology repurposes coal ash into mineral fibers that can be used to manufacture such products as automobile parts, clothing, construction materials, paper, plastic and rubber products. “With VARCom's experience, capabilities and reputation, we are confident in our ability to solidify our position in the industry,” said GCS chief executive officer Ato Andoh.




Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.



