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Champion lands digital marketing duties for Milkshake Concepts, which includes such brands as Vidorra, Stirr, Dirty Bones, Serious Pizza and Citizen. Champion, which has been the company’s public agency of record since last year, will now also develop and implement its targeted digital advertising. “Champion has proven to be an invaluable partner as our PR agency, and we have no doubt they will continue to be as successful on the digital front,” said Milkshake Concepts co-founder and CEO Imran Sheikh.
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CJ Media Solutions adds Essex Hotel Management to its roster of clients in the hospitality space and Addigy to its tech list. CJ Media is tasked with raising Essex’s visibility by developing and implementing proactive media strategies, as well as evaluating and garnering earned media opportunities. Based in Rochester, NY Essex recently added Courtyard by Marriott Rochester Downtown to its portfolio of hotels. The agency has been engaged by Addigy to increase its visibility through media relations; evaluating and garnering earned media opportunities; and developing owned media content. Addigy provides a full-stack, cloud-based management application platform for Mac and iOS devices.
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VARCom Solutions signs on as PR shop for GCS Fibers, an environmentally friendly manufacturer whose patented technology produces high-quality non-toxic mineral fiber through repurposing coal ash. VARCom will support the company’s communications efforts with services that include marketing strategies, messaging and positioning, as well as public, government and media relations. GCS says its technology repurposes coal ash into mineral fibers that can be used to manufacture such products as automobile parts, clothing, construction materials, paper, plastic and rubber products. “With VARCom's experience, capabilities and reputation, we are confident in our ability to solidify our position in the industry,” said GCS chief executive officer Ato Andoh.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
