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Champion lands digital marketing duties for Milkshake Concepts, which includes such brands as Vidorra, Stirr, Dirty Bones, Serious Pizza and Citizen. Champion, which has been the company’s public agency of record since last year, will now also develop and implement its targeted digital advertising. “Champion has proven to be an invaluable partner as our PR agency, and we have no doubt they will continue to be as successful on the digital front,” said Milkshake Concepts co-founder and CEO Imran Sheikh.
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CJ Media Solutions adds Essex Hotel Management to its roster of clients in the hospitality space and Addigy to its tech list. CJ Media is tasked with raising Essex’s visibility by developing and implementing proactive media strategies, as well as evaluating and garnering earned media opportunities. Based in Rochester, NY Essex recently added Courtyard by Marriott Rochester Downtown to its portfolio of hotels. The agency has been engaged by Addigy to increase its visibility through media relations; evaluating and garnering earned media opportunities; and developing owned media content. Addigy provides a full-stack, cloud-based management application platform for Mac and iOS devices.
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VARCom Solutions signs on as PR shop for GCS Fibers, an environmentally friendly manufacturer whose patented technology produces high-quality non-toxic mineral fiber through repurposing coal ash. VARCom will support the company’s communications efforts with services that include marketing strategies, messaging and positioning, as well as public, government and media relations. GCS says its technology repurposes coal ash into mineral fibers that can be used to manufacture such products as automobile parts, clothing, construction materials, paper, plastic and rubber products. “With VARCom's experience, capabilities and reputation, we are confident in our ability to solidify our position in the industry,” said GCS chief executive officer Ato Andoh.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
