Milkshake Concepts

Champion lands digital marketing duties for Milkshake Concepts, which includes such brands as Vidorra, Stirr, Dirty Bones, Serious Pizza and Citizen. Champion, which has been the company’s public agency of record since last year, will now also develop and implement its targeted digital advertising. “Champion has proven to be an invaluable partner as our PR agency, and we have no doubt they will continue to be as successful on the digital front,” said Milkshake Concepts co-founder and CEO Imran Sheikh.

Essex

CJ Media Solutions adds Essex Hotel Management to its roster of clients in the hospitality space and Addigy to its tech list. CJ Media is tasked with raising Essex’s visibility by developing and implementing proactive media strategies, as well as evaluating and garnering earned media opportunities. Based in Rochester, NY Essex recently added Courtyard by Marriott Rochester Downtown to its portfolio of hotels. The agency has been engaged by Addigy to increase its visibility through media relations; evaluating and garnering earned media opportunities; and developing owned media content. Addigy provides a full-stack, cloud-based management application platform for Mac and iOS devices.

GCS

VARCom Solutions signs on as PR shop for GCS Fibers, an environmentally friendly manufacturer whose patented technology produces high-quality non-toxic mineral fiber through repurposing coal ash. VARCom will support the company’s communications efforts with services that include marketing strategies, messaging and positioning, as well as public, government and media relations. GCS says its technology repurposes coal ash into mineral fibers that can be used to manufacture such products as automobile parts, clothing, construction materials, paper, plastic and rubber products. “With VARCom's experience, capabilities and reputation, we are confident in our ability to solidify our position in the industry,” said GCS chief executive officer Ato Andoh.