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Champion lands digital marketing duties for Milkshake Concepts, which includes such brands as Vidorra, Stirr, Dirty Bones, Serious Pizza and Citizen. Champion, which has been the company’s public agency of record since last year, will now also develop and implement its targeted digital advertising. “Champion has proven to be an invaluable partner as our PR agency, and we have no doubt they will continue to be as successful on the digital front,” said Milkshake Concepts co-founder and CEO Imran Sheikh.
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CJ Media Solutions adds Essex Hotel Management to its roster of clients in the hospitality space and Addigy to its tech list. CJ Media is tasked with raising Essex’s visibility by developing and implementing proactive media strategies, as well as evaluating and garnering earned media opportunities. Based in Rochester, NY Essex recently added Courtyard by Marriott Rochester Downtown to its portfolio of hotels. The agency has been engaged by Addigy to increase its visibility through media relations; evaluating and garnering earned media opportunities; and developing owned media content. Addigy provides a full-stack, cloud-based management application platform for Mac and iOS devices.
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VARCom Solutions signs on as PR shop for GCS Fibers, an environmentally friendly manufacturer whose patented technology produces high-quality non-toxic mineral fiber through repurposing coal ash. VARCom will support the company’s communications efforts with services that include marketing strategies, messaging and positioning, as well as public, government and media relations. GCS says its technology repurposes coal ash into mineral fibers that can be used to manufacture such products as automobile parts, clothing, construction materials, paper, plastic and rubber products. “With VARCom's experience, capabilities and reputation, we are confident in our ability to solidify our position in the industry,” said GCS chief executive officer Ato Andoh.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
