Feintuch Communications picks up SurgePays, a blockchain financial tech company that offers prepaid financial services, as well as top-selling snack foods, sundries and lifestyle products, to convenience stores, mini-marts, bodegas, gas stations and other merchants serving underbanked consumers. Henry Feintuch says that the agency will work with SurgePays “to implement a broad business, financial and trade communications campaign to support its business roadmap.” Brian Cox, SurgePays chairman and CEO said that Feintuch’s “experience in fintech, retail and e-commerce should prove a great asset in communicating our growth story.”
FINN Partners is working with Title 9, a women's adventure and outdoor apparel retailer, on Kick In For Equal Pay, an initiative that supports the US Women’s National Soccer Team Players Association in its fight for pay equality. FINN’s Consumer Lifestyle Sports Group created the marketing strategy, helped create and write copy for the initiative’s microsite, conceived logos and videos, named the program, and developed a social strategy. The initiative kicked with the launch of the site, www.KickInForEqualPay.com, and will serve as a resource to further educate on the team's ongoing fight for equal pay. It will also provide an opportunity for other companies and individuals to contribute. Along with Title Nine’s $1 million commitment to the team, the company will match all contributions up to $250,000. The total amount of $1 million dollars represents the maximum pay gap between what the women's team was paid and the men's team would have been paid for winning the six matches the women's team played this year before leaving to represent the U.S. on the global stage.
Cashmere is named Taco Bell's culture agency of record, a new agency partnership that expands the brand’s current agency roster. Edelman remains as Taco Bell’s PR agency and Deutsch LA stays on as the company’s advertising agency. The appointment will see Cashmere handling Taco Bell's cultural brand strategy and integration throughout the organization. Taco Bell has history and programs across sports, fashion, gaming, music and more and with the partnership with Cashmere, the global brand will look to participate in culture in new ways. “Cashmere was our clear first choice to help evolve our brand as culture and social priorities continue to advance," said Taco Bell CEO Mark King. "There's no agency more well-equipped to build authentic connections with diverse and multiethnic audiences."