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Feintuch Communications picks up SurgePays, a blockchain financial tech company that offers prepaid financial services, as well as top-selling snack foods, sundries and lifestyle products, to convenience stores, mini-marts, bodegas, gas stations and other merchants serving underbanked consumers. Henry Feintuch says that the agency will work with SurgePays “to implement a broad business, financial and trade communications campaign to support its business roadmap.” Brian Cox, SurgePays chairman and CEO said that Feintuch’s “experience in fintech, retail and e-commerce should prove a great asset in communicating our growth story.”
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FINN Partners is working with Title 9, a women's adventure and outdoor apparel retailer, on Kick In For Equal Pay, an initiative that supports the US Women’s National Soccer Team Players Association in its fight for pay equality. FINN’s Consumer Lifestyle Sports Group created the marketing strategy, helped create and write copy for the initiative’s microsite, conceived logos and videos, named the program, and developed a social strategy. The initiative kicked with the launch of the site, www.KickInForEqualPay.com, and will serve as a resource to further educate on the team's ongoing fight for equal pay. It will also provide an opportunity for other companies and individuals to contribute. Along with Title Nine’s $1 million commitment to the team, the company will match all contributions up to $250,000. The total amount of $1 million dollars represents the maximum pay gap between what the women's team was paid and the men's team would have been paid for winning the six matches the women's team played this year before leaving to represent the U.S. on the global stage.
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Cashmere is named Taco Bell's culture agency of record, a new agency partnership that expands the brand’s current agency roster. Edelman remains as Taco Bell’s PR agency and Deutsch LA stays on as the company’s advertising agency. The appointment will see Cashmere handling Taco Bell's cultural brand strategy and integration throughout the organization. Taco Bell has history and programs across sports, fashion, gaming, music and more and with the partnership with Cashmere, the global brand will look to participate in culture in new ways. “Cashmere was our clear first choice to help evolve our brand as culture and social priorities continue to advance," said Taco Bell CEO Mark King. "There's no agency more well-equipped to build authentic connections with diverse and multiethnic audiences."
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
