Trevelino/Keller is partnering with SnapNurse, a tech-powered nurse staffing agency. Established in 2017, SnapNurse fills open nurse positions in more than 1,000 partner facilities across the country. The company says it can fill short-term nursing vacancies in less than 48 hours, as opposed to the 14-day average from traditional staffing agencies. “We needed a partner who could build our reputation as a thought leader in the healthcare staffing industry,” said SnapNurse CEO and founder Cherie Kloss. “We’re excited to work with Trevelino/Keller because of their experience in the healthcare and technology industries.”
Montieth & Company to build brand awareness for Markacy, a New York City-based digital strategy and marketing agency. M&Co’s strategic communications and media relations program will work to bring increased visibility to Markacy’s disruptive impact on its industry and demonstrated track record of successfully deploying tactical digital marketing plans for direct-to-consumer companies. Markacy plans to expand its presence into such sectors as fashion and apparel, food and beverage, pet, health and beauty. “We are on a high-growth trajectory and know that M&Co understands our business, will be effective in communicating our value-add and will help raise our brand profile,” said Markacy partner and co-founder Chris Jones.
Troika Media Group to handle the rebrand of the Pac-12 Networks, content arm of the Pac-12 Conference. The rebrand will roll out across Pac-12 Networks’ linear and digital platforms throughout the coming weeks leading up to the 2021 football season, including broadcast, digital, social, out-of-home and in-stadium assets. TMG is working on brand strategy, on-air network IDs, live event packaging and show packaging, as well as school-by-school brand and player assets. "With the help of Troika and our talented creative team, we are proud to unveil this new look that celebrates the unique natural landscapes surrounding our conference footprint, making it the foundation of our brand system," said Pac-12 Networks, creative director Brandon Bautista.