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Trevelino/Keller is partnering with SnapNurse, a tech-powered nurse staffing agency. Established in 2017, SnapNurse fills open nurse positions in more than 1,000 partner facilities across the country. The company says it can fill short-term nursing vacancies in less than 48 hours, as opposed to the 14-day average from traditional staffing agencies. “We needed a partner who could build our reputation as a thought leader in the healthcare staffing industry,” said SnapNurse CEO and founder Cherie Kloss. “We’re excited to work with Trevelino/Keller because of their experience in the healthcare and technology industries.”
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Montieth & Company to build brand awareness for Markacy, a New York City-based digital strategy and marketing agency. M&Co’s strategic communications and media relations program will work to bring increased visibility to Markacy’s disruptive impact on its industry and demonstrated track record of successfully deploying tactical digital marketing plans for direct-to-consumer companies. Markacy plans to expand its presence into such sectors as fashion and apparel, food and beverage, pet, health and beauty. “We are on a high-growth trajectory and know that M&Co understands our business, will be effective in communicating our value-add and will help raise our brand profile,” said Markacy partner and co-founder Chris Jones.
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Troika Media Group to handle the rebrand of the Pac-12 Networks, content arm of the Pac-12 Conference. The rebrand will roll out across Pac-12 Networks’ linear and digital platforms throughout the coming weeks leading up to the 2021 football season, including broadcast, digital, social, out-of-home and in-stadium assets. TMG is working on brand strategy, on-air network IDs, live event packaging and show packaging, as well as school-by-school brand and player assets. "With the help of Troika and our talented creative team, we are proud to unveil this new look that celebrates the unique natural landscapes surrounding our conference footprint, making it the foundation of our brand system," said Pac-12 Networks, creative director Brandon Bautista.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
