Cameron Batten, head of communications for the US unit of Samsung Electronics, has joined Volkswagen Group of America as chief communications officer.
He will handle PR for the Volkswagen brand and spearhead corporate storytelling, internal communications and government affairs in the US, Canada and Mexico.
At Samsung’s $34B consumer electronics unit, Batten oversaw corporate/product communications, media relations, social media, citizenship and internal PR.
Earlier, he served as VP of US card communications for Capital One and did stints at Johnson & Johnson, American Express and Royal Philips Electronics.
Scott Keogh, CEO of Volkswagen, said Batten’s brand communications background would help shape the narrative around the company’s electric car push.
Volkswagen has a manufacturing plant in Chattanooga, with more than 1,000 dealers and 8,000 workers in the US.