Paul Marobella, who was CEO of Havas Creative North America, is now president/chief marketing officer at Republic Brands, which sells all-natural rolling papers and accessories for the roll-your-own and make-your-own markets.
The family-owned Glenview, IL-based company distributes its brands including JOB, OCB, E-Z Wider, TOP, Joker, Abadie, ROOR, Rolling, ROLLIT, Drum, Gambler, High Card, Largo, Premier, 4Aces, and Tube Cut in more than 120 countries.
Marobella is responsible for creating brand value, driving demand, new product innovation and corporate growth strategy.
Prior to Havas, Marobella led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
Republic chairman/founder Don Levin said Marobella’s “world-class expertise in transforming global brands, increasing cultural relevancy and propelling enterprise growth brings a valuable opportunity to our multinational company as we enter the next era of the roll-your-own category.”