Wagstaff Media + Marketing names Valerie Wilson managing director, culture and lifestyle, a position created specifically for her. Wilson founded her own agency, Valinc PR, in 2010. She was previously a VP at Wagstaff, and was also a VP at DeVries Public Relations. Wilson will join Wagstaff’s diversity & inclusion active participant group and will work closely with Wagstaff managing partners Jessica Rodriguez and Maite Conway on client strategy development, new business development and leadership. “Valerie and I worked together more than 20 years ago when she helped open our Chicago office. I admired her communication and organizational skills at that time and have had the pleasure of watching her career flourish,” said agency president Mary Wagstaff.
Church’s Chicken appoints Claudia Lezcano as vice president, brand strategy & activation. Lezcano joins the company from Celebrity Cruises, where she was associate vice president, product marketing. She has also served as head of marketing for the Miami Marlins and chief marketing officer for the Miami Dolphins. In her new position, Lezcano will oversee US calendar planning, product promotions, media, field marketing and consumer PR functions. Church’s has also promoted Sarah Whiticar to vice president, global business intelligence & product development. “Throughout their careers, both have demonstrated consistent success in a variety of marketing leadership roles focused on driving profitable growth," said Church’s global chief marketing officer Brian Gies.
NP Digital, a San Diego-based performance marketing agency, hires Nancy Adzentoivich as VP of strategy. Adzentoivich joins the agency from Canvas Worldwide, where she served as VP, search and social media. She was previously a senior VP at Resolution Media. In her new position, Adzentoivich will lead global strategic initiatives and growth strategies intended to futureproof clients and drive short- and long-term growth. “She has a proven track record of identifying important growth opportunities for clients through performance marketing channels while leveraging data and technology, fulfilling on strategies that deliver meaningful business outcomes,” said NP Digital CEO Michael Gullaksen.