The Brandman Agency adds The Ritz-Carlton, Mexico City to its portfolio of international hospitality and luxury travel clients. As agency of record for the property, Brandman will provide public relations services to support its opening this fall. “We are confident that their expertise will bring a new perspective to this project as we work to open our doors to guests.” said Virginia Rojas, Director of Sales and Marketing at The Ritz-Carlton, Mexico City. The property, which will have 153 accommodations and private residences, is located in the city’s financial center, with views of Chapultepec Park.
5W Public Relations is named PR agency of record for Carewell, an online source of home health products and information for family caregivers. 5W has been engaged to execute a robust media relations campaign and work to build consumer knowledge surrounding the needs of caregivers and their loved ones by leveraging the brand's offerings, c-suite executives and experts within the space to tell the Carewell story. "As the number of informal caregivers in the U.S. continues to grow, we look forward to raising awareness for Carewell as a trusted resource and one-stop shop for both products and information," said 5WPR Consumer President, Dara A. Busch.
V12 Marketing has been engaged by digital banking service Bank Dora to expand the outreach of its new all-digital checking account mobile application, Dora Everyday Checking. Bank Dora is owned by USALLIANCE Financial, a national $2B credit union based in Rye, NY. Bank Dora managing director says that its products are “designed to reduce racial and economic disparities in banking access.” V12 Mike Visconti founder and creative director at V12 Marketing said the agency "is looking forward to being a part of such a value-creating initiative. We've always had an affinity for financial inclusion and equality, and Bank Dora certainly is a game-changer in this space."