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| Matt Saler |
Finn Partners has added Matt Saler, a 15-year sports and consumer marketing pro, to its sports division.
He joins from imre, where as VP-sports marketing he worked for clients such as the NFL, Travelers, Under Armour, USTA and the US Open.
Prior to imre, Saler worked for Maroon PR, American Youth Football, NYC Sports Commission and the New York Rangers.
At Finn Partners, Saler will work with John Acunto, senior partner of the sports division, and Missy Farren, managing partner of the consumer lifestyle and consumer group.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
