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IPG DXTRA is partnering with anti-racism education non-profit WE ARE, Ad Council, and ADL (Anti-Defamation League) on Dear White Parents, an initiative encouraging White parents to talk with their children about racism early and often. The campaign features a website with a curated library of age-driven resources and discussion guides, anti-racism workshops and discussions, and a short, unscripted film featuring four families introducing and discussing racism with their children. The project was conceived by Margenett Moore-Roberts, IPG DXTRA’s chief inclusion and diversity officer. A multi-disciplinary team from across several IPG DXTRA agencies collaborated on the platform. The collective included members from The Brooklyn Brothers, Golin, Hugo & Cat, Resolute Digital, R&CPMK and Weber Shandwick. The campaign will be highlighted as part of the Ad Council’s Racial Justice Series, a platform designed to support creatives from like-minded organizations dedicated to dismantling systemic racism and injustice. “We’re committed to driving awareness and momentum for the people and organizations who have dedicated their careers and lives to fighting racism,” said IPG DXTRA Chairman and Chief Executive Officer Andy Polansky.
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Ballard Partners forms a strategic alliance with Sacramento-based advocacy firm RESOLUTE Co., expanding the firm’s footprint into California. Resolute’s services include strategy development, policy analysis, relationship building, campaign consulting, public communications and direct lobbying. Its nine lobbyists have experience in such sectors as high-tech/social media, finance, energy, education and gaming. “This strategic alliance now allows us to provide our clients with greater advocacy reach in the largest state in the nation,” said Ballard Partners president and founder Brian Ballard. Ballard Parners has offices in Washington, DC, Tallahassee, West Palm Beach, Miami, Ft. Lauderdale, Orlando, Tampa and Tel Aviv.
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| Shannon Lee |
The American Marketing Association Chicago names Shannon Lee, vice president of creative & engagement at StudioNorth, the chapter's new president. Lee will head up the organization at it launches a series of both in-person and virtual initiatives led by marketing pros from the Chicago market and beyond. AMA Chicago, the country's largest AMA chapter for the second year in a row, has also welcomed four new board members and created a strategic relations board position to facilitate communication between the AMA Chicago and the organization’s collegiate chapters. “The strength of our chapter is due in part to the incredible leadership, programming, and resources our board members have worked so hard to bring to the community," said AMA Chicago executive director Bonnie Massa.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
