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Zapwater Communications lands North America PR duties for Ethiopian Airlines. The firm will pitch the airline as the premier carrier when traveling to Africa. The agency will help manage Ethiopian’s marketing and communications in North America, including media relations, influencer relations, strategic partnerships and events. Ethiopian currently services 62 cities in Africa and more than 127 international passenger and cargo destinations across five continents, including Washington D.C., Chicago, New Jersey, New York and Toronto in North America. Zapwater’s engagement with the airline began in July and will be managed primarily out of the agency’s Chicago office.
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Merlot Marketing scoops up Water, Inc., a distributor and supplier of water filtration and purification products, whole house water treatment systems, decorative plumbing and luxury appliances. The agency will lead regional and national public relations efforts, key branding strategy and graphic design to support new product launches and Water, Inc’s existing catalogue of products. The first collaboration for the new partnership was the rebrand of the HousePure suite of products, which work together to reduce chemicals and toxins throughout the entire home. “We are excited to formally leverage their expertise in strategic branding and in developing meaningful relationships with the national media on our behalf,” Said Water, Inc. vice president of sales and marketing Chris Arnold.
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Hooray Agency signs on Salamander Hotels and Resorts as it launches The Family Reunion, an event which celebrates diversity within the hospitality industry. Hooray’s work on the project will include digital media, collateral materials and signage, and online ticket platforms. Presented by author and Chef Kwame Onwuachi, the event is supported by a partnership between Food & Wine and Salamander founder and CEO Sheila Johnson. The four-day event will take place at the Salamander Resort & Spa in Middleburg, VA. “The Family Reunion was designed as an inclusive event that celebrates equity through food,” said Salamander CMO Tracey Slivonias. “Hooray has helped us bring the idea to life through our website and digital activations, ensuring our guests have a deep understanding and appreciation for what this event truly represents.”
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
