Zapwater Communications lands North America PR duties for Ethiopian Airlines. The firm will pitch the airline as the premier carrier when traveling to Africa. The agency will help manage Ethiopian’s marketing and communications in North America, including media relations, influencer relations, strategic partnerships and events. Ethiopian currently services 62 cities in Africa and more than 127 international passenger and cargo destinations across five continents, including Washington D.C., Chicago, New Jersey, New York and Toronto in North America. Zapwater’s engagement with the airline began in July and will be managed primarily out of the agency’s Chicago office.


Merlot Marketing scoops up Water, Inc., a distributor and supplier of water filtration and purification products, whole house water treatment systems, decorative plumbing and luxury appliances. The agency will lead regional and national public relations efforts, key branding strategy and graphic design to support new product launches and Water, Inc’s existing catalogue of products. The first collaboration for the new partnership was the rebrand of the HousePure suite of products, which work together to reduce chemicals and toxins throughout the entire home. “We are excited to formally leverage their expertise in strategic branding and in developing meaningful relationships with the national media on our behalf,” Said Water, Inc. vice president of sales and marketing Chris Arnold.


Hooray Agency signs on Salamander Hotels and Resorts as it launches The Family Reunion, an event which celebrates diversity within the hospitality industry. Hooray’s work on the project will include digital media, collateral materials and signage, and online ticket platforms. Presented by author and Chef Kwame Onwuachi, the event is supported by a partnership between Food & Wine and Salamander founder and CEO Sheila Johnson. The four-day event will take place at the Salamander Resort & Spa in Middleburg, VA. “The Family Reunion was designed as an inclusive event that celebrates equity through food,” said Salamander CMO Tracey Slivonias. “Hooray has helped us bring the idea to life through our website and digital activations, ensuring our guests have a deep understanding and appreciation for what this event truly represents.”