Samantha Allen

Carson Group, an Omaha-based financial services firm, hires Samantha Allen as vice president of digital marketing, a newly created position. Allen joins Carson Group from FiComm Partners, where she served as vice president, marketing. Before that, she managed the social media and search engine teams at TD Ameritrade Institutional. "I have tremendous respect for Sam's command of the digital landscape and her passion for telling brand stories online, which I saw firsthand when she was on my team at TD Ameritrade," said Carson Group CMO Mary Kate Gulick.

Erania Brackett
Erania Brackett

Dentsply Sirona, a manufacturer of professional dental products and technologies, appoints Erania Brackett as senior vice president, chief marketing officer. Brackett comes to the company from Medtronic, where she served as vice president, commercial marketing, patient management, cardiac rhythm and heart failure. She previously held several commercial and operational roles at GE Healthcare. At Dentsply Sirona, Brackett “will be responsible for developing the business plan for how we elevate and invigorate the Dentsply Sirona brand, leverage our procedural approach and build a more comprehensive global online presence,” said CEO Don Casey.

Eleanor Twilton
Eleanor Twilton Ben Youssef

FunPlus, which develops and publishes mobile games, names Eleanor Twilton Ben Youssef global head of PR & communications. Twilton was previously director, corporate PR at game developer/publisher Ubisoft. In her new position, she will be responsible for implementing FunPlus’ global external and internal communications strategies, including public relations, corporate and employer brand communications, events and CSR initiatives. “Eleanor’s expertise and industry know-how are exactly what we’ve been looking for as FunPlus moves to the forefront of conversations about industry leaders,” said FunPlus chief business officer Chris Petrovic.