B2B marketing agency Walker Sands has acquired Boston-based tech PR firm March Communications.

Financial terms of the deal were not disclosed.

Mike SantoroMike Santoro

Founded in 2005 by CEO Martin Jones and president Cheryl Gale, March supports clients in the B2B and consumer technology sectors. The agency counts a staff of 25 and maintains a second office in Atlanta.

In light of the acquisition, March will henceforth be known as March, a Walker Sands company. The agency will continue to operate out of its main office in Boston as well as its secondary Atlanta location. Jones will now report to Walker Sands CEO Mike Santoro.

Together, the combined entity counts 170 employees across five offices (Chicago, Seattle, San Francisco, Boston and Atlanta).

“The values of March Communications align perfectly with Walker Sands, values of working with innovative B2B brands and supporting our people,” Santoro told O’Dwyer’s. “Our goal as an agency has always been to take marketing and communications to the next level for our clients. Acquiring March Communications expands those capabilities along with our geographical footprint. I'm looking forward to our continued, combined growth and success.”

Chicago-based Walker Sands, which was founded in 2001, accounted for more than $20 million in net fees last year, according to O’Dwyer’s rankings of PR firms. The agency counts Ensono, Hub Group and Globant as clients.