|Catherine Hernandez Blades
Science Applications International Corp. names Catherine Hernandez-Blades senior VP of marketing and communications. Hernandez-Blades was previously at Aflac, where she served as chief ESG officer and chief communications officer. She has also served as VP communications and public affairs at Raytheon and director, marketing and international communications at Lockheed Martin. In her new role, Hernandez-Blades will be responsible for strategy and execution for all of SAIC’s marketing; internal and external communications; public relations; environmental, social and governance; and change management functions. “Catherine brings to SAIC a wealth of skills and experience as a leader in marketing and communications for leading companies,” said SAIC executive vice president and chief human resources officer Michelle O’Hara.
The Berman Group appoints Karyn Houde managing director, Boston. Houde joins the firm from Simon Property Group, where she was director of marketing and business development, leading business-to-business and business-to-consumer marketing, acting as a critical liaison and fostering public relations, media and community relations. She has also served as marketing director at Westfield Property Group. At The Berman Group, Houde is the lead for the agency’s Boston team and will serve high-profile clients. “Karyn brings a deep knowledge of the commercial real estate industry as well as the hospitality and retail sectors,” said The Berman Group president Sarah Berman.
NP Digital hires Dan Kalinski as president of its Australian arm. Prior to joining NP Digital, Kalinski served as CEO of iProspect and Dentsu’s integrated performance division in Australia and most recently Canada. He has also served as managing director at Reprise Media, a subsidiary of IPG Mediabrands. In his new post, he is charged with leading regional growth and meeting increasing demand from Australian businesses. “Dan’s track record in growing regional expansion is extraordinary and will be instrumental in our Australian growth and brand presence,” saidâ€¯NP Digital CEO Michael Gullaksen. “He is uniquely in tune with building effective teams and possesses a deep understanding of what brands need for success in an increasingly digital landscape.”