Pure Grenada

Finn Partners has picked up North America PR duties for the Grenada Tourism Authority following a competitive pitch for the Caribbean nation.

Virginia Sheridan, managing partner of Finn’s travel & lifestyle practice, is responsible for raising the visibility of the tri-island destination of Grenada, Carriacou and Petite Martinique, and differentiate it from other Caribbean vacation spots.

The firm will use a mix of media relations, special events, promotional activities, partnerships and thought leadership programming to highlight Grenada’s personality and its many offerings for discerning travelers.

Petra Roach, CEO of GTA, called Finn Partners “a leading force in the travel and hospitality industry.”

She joined the GTA in April following a 27-year run at Barbados Tourism Marketing.

Roach said it is “critical that we not only continue to share our story of Grenada and its multi-faceted offerings but also, that we educate our visitors on our protocols and the health and safety measures that we continue to implement to ensure their safety.”

Finn Partners ranked No. 3 on O’Dwyer’s roster of travel PR firms with $10.4M in fee income in 2020.