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FleishmanHillard, Porter Novelli and Portland have teamed up with the International Paralympic Committee and adam&eveDDB to launch a global campaign aimed at putting people with disabilities at the heart of the diversity, equity and inclusion agenda. The coalition of Omnicom agencies is working with the IPC on a pro bono basis to support the campaign’s launch. The initiative, #WeThe15, takes its name from the 15 percent of the global population who have a disability. Supported by a coalition of 20 organizations—including UN Human Rights, UNESCO and the International Disability Alliance, The Valuable 500 and Special Olympics – the campaign launches just ahead of the Tokyo 2020 Paralympic Games, which mark the start of a 10-year campaign to advance the lives of the 15 percent with disabilities. FleishmanHillard is providing strategic counsel and global media relations support; Porter Novelli has managed all macro influencer and celebrity ambassador outreach; and Portland provided political engagement in a range of markets, including the UK, France, Germany, North America and South East Asia, and led on developing the messaging narrative for the campaign.
EASTWEST Public Relations Group publishes a book intended to provide entrepreneurs with actionable advice on how they can get noticed for free using the agency’s SPEAK|pr approach and technology. The acronym stands for ‘Storify, Personalise, Engage, Amplify, Know’ and is the basis for an online training program. The UnNoticed Entrepreneur, which consists of 50 interviews, is a companion to EASTWEST’s podcast of the same name, which offers business owners information on what they can do to grow their business profile without the use of an external agency. The EASTWEST PR Group, founded in Singapore in 1995 by managing director Jim James, started the “UnNoticed Entrepreneur” initiative in 2020. The book is available online from major platforms including Amazon and Barnes & Noble via the Ingram Spark self-publish service.
Gong Communications has created an eLearning tool to assist companies which are either already certified as B Corps or are in the process of becoming one. The tool, which started out as a bespoke course for Danone, can now be purpose built for any B Corp to build awareness and understanding among employees. Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Danone has been partnering with B Lab—the non-profit organization accrediting B Corp certification—since 2015 to help define a B Corp process suitable for publicly listed multinationals. “This product will work consistently for people from different companies, cultures and languages who may not have been in the front line of certification, but who are crucial to our ability to bring about real lasting impact,” said B Lab Europe CEO Katie Hill.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
