MikeWorldWide launches NIL Fieldhouse, a specialty Name, Image, and Likeness practice area. The practice will counsel brands, athletes and colleges navigating NIL monetization for the first time. It will also work with technology and service providers leading innovation within the industry. A June Supreme Court ruling opened the door for athletes to monetize their name, image and likeness through activities such as autograph signings, endorsements, personal appearances and their social media platforms. MWW has already been retained by the leading NIL marketing platform, Opendorse. "The lifting of NIL restrictions has created a brand-new category overnight with incredible demand," said MWW president Bret Werner. "Maximizing return in the NIL market requires authentic connections that transcend just the sports world—bringing together expertise in consumer insights, influencer marketing, brand building and issues management."
BCW Group's boutique agency Goodfuse is becoming part of the company’s GCI family of agencies, which includes GCI Health, uncapped, and Curation. GCI global CEO Kristin Cahill and global chief growth officer Eleanor Petigrow will work with Goodfuse EVPs Michael Myers and Holly Hitchen to direct the agency. Goodfuse CEO Olga Fleming and EVP managing director Courtney Walker have left the agency. BCW global CEO Donna Imperato said, “the recent leadership transition at Goodfuse presented an exciting opportunity to bring Goodfuse, its outstanding talent and its complementary offerings into the GCI agency family.” While Cahill said, “bringing Goodfuse into the GCI family makes perfect sense given its heritage in high science and its people-forward approach.”
KQ Communications of Memphis is partnering with the Public Relations Society of America, Society of Professional Journalists and Black Public Relations Society of Atlanta to launch Sources of Color, an initiative focused on connecting journalists, public relations professionals and sources to secure reputable and diverse voices for news stories as quickly as possible. Sources of Color offers such features as chat, video or call functions and the ability to share multimedia resources. A portion of the proceeds from platform memberships (starting at just under $10 a month) will go toward scholarships for students from under-represented backgrounds within PRSA's student organization, PRSSA. "Sources of Color presents a unique opportunity to ensure diverse voices are not only heard but captured within newsrooms across the country," said Black Public Relations Society of Atlanta president Angelo D. Jones II.