Petco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer for McDonald’s US.
Hassan had led marketing for Petco since 2018, leading a team of over 200. He was previously a senior VP at Bank of America Merrill Lynch; served as an executive VP for Omnicom, based in Dubai; and was VP, worldwide marketing and communication at HP.
In his new role, Hassan will focus on improving the company’s customer experience, according to a memo from McDonald’s USA president Joe Erlinger.
Hassan’s hire is part of an overall shift in the McDonald’s C-suite. He succeeds Morgan Flatley, who has been promoted to global CMO. Alistair Macrow, who previously held the global CMO position, will now serve as CEO for the United Kingdom & Ireland.