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Derris is handling media for the public listing of Warby Parker Inc., which on Aug. 24 filed a Form S-1 with the Securities and Exchange Commission for the public listing of the stock.
Following completion of the SEC review and approval, Warby Parker will trade on the New York Stock Exchange.
Launched in 2010 as direct-to-consumer marketing of high-quality prescription eyeglasses, the New York-based company now has 145 retailer outlets.
Warby Parker, which is organized as a public benefit corporation, recorded a 52.9 percent jump in first-half revenues to $270.5M. Net loss narrowed to $7.3M from $10M.
Lena Griffin, managing director of Derris, represents Warby Parker.
Derris, which has offices in New York and London, fashions itself as a brand consultancy. It has worked with Harry’s, Everlane, Oscar, Reformation, Glossier, Hims and Hudson Yards.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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