Kris Krane, founder/president of 4Front Ventures, which cultivates, processes and distributes cannabis in five states, has joined KCSA Strategic Communications.
He will serve as director of cannabis development and open a Chicago office for the New York-based shop, which was the first integrated PR/IR firm to launch a weed practice about eight years ago.
Krane will also play an active role on KCSA’s “The Green Rush” podcast, which focuses on cannabis and psychedelic businesses.
Prior to setting up 4Front Ventures, a former KCSA client, Krane was director of client services at CannBe, developer of best practices for the medical cannabis sector; associate director at NORML advocacy group; and executive director at Students for Sensible Drug Policy.
Currently, he is a board member at the National Cannabis Industry Association.
Lewis Goldberg, KSCA principal/managing director, said Krane “knows everyone in the cannabis industry and has unparalleled access and insight into the players in the space.”
Krane’s personal relationships with leaders at the state, federal and corporate levels “will provide unrivaled value to KCSA and our clients,” added Goldberg.