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SourceCode Communications is named agency of record by Accern, a no-code, artificial intelligence FinTech company. The agency has kicked off a media relations and thought leadership program for the company. Accern’s natural language processing and predictive modeling solution helps financial services professionals analyze millions of structured and unstructured data points more quickly, seamlessly and in real-time. “We’ve been impressed so far with how SourceCode thinks about our story both from the lens of our platform’s capabilities as well as how no-code is leveling the playing field for countless professionals and organizations,” said Accern vice president of marketing Emma Borochoff.
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Powerhouse Communications lands Merchant Centric to lead its national media relations efforts. Powerhouse’s efforts will focus on Merchant Centric’s data-driven foodservice insights, and will also include customer engagement and reputation management solutions. Based in Westlake Village, CA, Merchant Centric uses proprietary, industry-specific artificial intelligence to analyze and understand customer feedback and competitive data for clients in the restaurant, automotive, healthcare and veterinary sectors. “The agency’s wide-ranging restaurant expertise is perfectly suited to help communicate our proprietary technology and proven solutions to key audiences,” said Merchant Centric chief strategy officer and co-founder Adam Leff.
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SIMBOL Communications, which focuses on clients in the outdoor, cycling and fitness industries, has been engaged to provide PR and communications services for Enduro Bearings, which produces bearings, components, seals and tools for the cycling industry. SIMBOL will work with the company to build marketplace awareness and appreciation for its products. Enduro president Matt Harvey said that the agency’s “strong relationships with media, brands and athletes seemed like the perfect fit. We look forward to SIMBOL sharing our story with the widest range of cycling enthusiasts possible.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
