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SourceCode Communications is named agency of record by Accern, a no-code, artificial intelligence FinTech company. The agency has kicked off a media relations and thought leadership program for the company. Accern’s natural language processing and predictive modeling solution helps financial services professionals analyze millions of structured and unstructured data points more quickly, seamlessly and in real-time. “We’ve been impressed so far with how SourceCode thinks about our story both from the lens of our platform’s capabilities as well as how no-code is leveling the playing field for countless professionals and organizations,” said Accern vice president of marketing Emma Borochoff.
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Powerhouse Communications lands Merchant Centric to lead its national media relations efforts. Powerhouse’s efforts will focus on Merchant Centric’s data-driven foodservice insights, and will also include customer engagement and reputation management solutions. Based in Westlake Village, CA, Merchant Centric uses proprietary, industry-specific artificial intelligence to analyze and understand customer feedback and competitive data for clients in the restaurant, automotive, healthcare and veterinary sectors. “The agency’s wide-ranging restaurant expertise is perfectly suited to help communicate our proprietary technology and proven solutions to key audiences,” said Merchant Centric chief strategy officer and co-founder Adam Leff.
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SIMBOL Communications, which focuses on clients in the outdoor, cycling and fitness industries, has been engaged to provide PR and communications services for Enduro Bearings, which produces bearings, components, seals and tools for the cycling industry. SIMBOL will work with the company to build marketplace awareness and appreciation for its products. Enduro president Matt Harvey said that the agency’s “strong relationships with media, brands and athletes seemed like the perfect fit. We look forward to SIMBOL sharing our story with the widest range of cycling enthusiasts possible.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
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