SourceCode Communications is named agency of record by Accern, a no-code, artificial intelligence FinTech company. The agency has kicked off a media relations and thought leadership program for the company. Accern’s natural language processing and predictive modeling solution helps financial services professionals analyze millions of structured and unstructured data points more quickly, seamlessly and in real-time. “We’ve been impressed so far with how SourceCode thinks about our story both from the lens of our platform’s capabilities as well as how no-code is leveling the playing field for countless professionals and organizations,” said Accern vice president of marketing Emma Borochoff.

Merchant Centric

Powerhouse Communications lands Merchant Centric to lead its national media relations efforts. Powerhouse’s efforts will focus on Merchant Centric’s data-driven foodservice insights, and will also include customer engagement and reputation management solutions. Based in Westlake Village, CA, Merchant Centric uses proprietary, industry-specific artificial intelligence to analyze and understand customer feedback and competitive data for clients in the restaurant, automotive, healthcare and veterinary sectors. “The agency’s wide-ranging restaurant expertise is perfectly suited to help communicate our proprietary technology and proven solutions to key audiences,” said Merchant Centric chief strategy officer and co-founder Adam Leff.


SIMBOL Communications, which focuses on clients in the outdoor, cycling and fitness industries, has been engaged to provide PR and communications services for Enduro Bearings, which produces bearings, components, seals and tools for the cycling industry. SIMBOL will work with the company to build marketplace awareness and appreciation for its products. Enduro president Matt Harvey said that the agency’s “strong relationships with media, brands and athletes seemed like the perfect fit. We look forward to SIMBOL sharing our story with the widest range of cycling enthusiasts possible.