UpstartWorks, an e-commerce commercialization platform for industrial brands, forms a strategic partnership with the Jobes Company, which specializes in home, garden and outdoor products. UpstartWorks will focus on expanding the company’s e-commerce footprint and providing consistent content and branding of the company and its products. It will also use its accounting automation engine to help Jobes channel deeper into its existing partnerships. Jobes has more than 200 products sold through home improvement, garden, hardware, and discount stores across North America. “It was clear that UpstartWorks has the platform and people to assist us in realizing our short-term objectives, while solidifying our long-term growth strategy,” said Jobes director of national accounts Nick Prater.
Marino has been selected as corporate public relations partner for venture capital firm MetaProp. Marino will execute a multi-faceted communications campaign aimed at building upon the company’s reputational foundation. Founded in 2015, MetaProp manages multiple funds for both financial and strategic real estate investors. Its investment team has invested in more than 135 technology companies across the real estate value chain. “As MetaProp continues to play an integral role in shaping the future of PropTech, we’re very much looking forward to working together with their team to further refine and tell the MetaProp story across a diverse mix of channels,” said Marino president John F. Marino.
Channel V Media adds BreezoMeter, which powers the air quality data in the Apple Weather App, to its client roster as the company continues its expansion into the North American market. BreezoMeter’s decision to retain Channel V Media preceded its $30 million Series C funding round in early July. “I’ve worked with a lot of PR agencies in the past but have never had the clear and guided experience that we have with Channel V Media,” said Breezometer vice president of marketing Francine Haliva.