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UpstartWorks, an e-commerce commercialization platform for industrial brands, forms a strategic partnership with the Jobes Company, which specializes in home, garden and outdoor products. UpstartWorks will focus on expanding the company’s e-commerce footprint and providing consistent content and branding of the company and its products. It will also use its accounting automation engine to help Jobes channel deeper into its existing partnerships. Jobes has more than 200 products sold through home improvement, garden, hardware, and discount stores across North America. “It was clear that UpstartWorks has the platform and people to assist us in realizing our short-term objectives, while solidifying our long-term growth strategy,” said Jobes director of national accounts Nick Prater.
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Marino has been selected as corporate public relations partner for venture capital firm MetaProp. Marino will execute a multi-faceted communications campaign aimed at building upon the company’s reputational foundation. Founded in 2015, MetaProp manages multiple funds for both financial and strategic real estate investors. Its investment team has invested in more than 135 technology companies across the real estate value chain. “As MetaProp continues to play an integral role in shaping the future of PropTech, we’re very much looking forward to working together with their team to further refine and tell the MetaProp story across a diverse mix of channels,” said Marino president John F. Marino.
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Channel V Media adds BreezoMeter, which powers the air quality data in the Apple Weather App, to its client roster as the company continues its expansion into the North American market. BreezoMeter’s decision to retain Channel V Media preceded its $30 million Series C funding round in early July. “I’ve worked with a lot of PR agencies in the past but have never had the clear and guided experience that we have with Channel V Media,” said Breezometer vice president of marketing Francine Haliva.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
