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UpstartWorks, an e-commerce commercialization platform for industrial brands, forms a strategic partnership with the Jobes Company, which specializes in home, garden and outdoor products. UpstartWorks will focus on expanding the company’s e-commerce footprint and providing consistent content and branding of the company and its products. It will also use its accounting automation engine to help Jobes channel deeper into its existing partnerships. Jobes has more than 200 products sold through home improvement, garden, hardware, and discount stores across North America. “It was clear that UpstartWorks has the platform and people to assist us in realizing our short-term objectives, while solidifying our long-term growth strategy,” said Jobes director of national accounts Nick Prater.
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Marino has been selected as corporate public relations partner for venture capital firm MetaProp. Marino will execute a multi-faceted communications campaign aimed at building upon the company’s reputational foundation. Founded in 2015, MetaProp manages multiple funds for both financial and strategic real estate investors. Its investment team has invested in more than 135 technology companies across the real estate value chain. “As MetaProp continues to play an integral role in shaping the future of PropTech, we’re very much looking forward to working together with their team to further refine and tell the MetaProp story across a diverse mix of channels,” said Marino president John F. Marino.
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Channel V Media adds BreezoMeter, which powers the air quality data in the Apple Weather App, to its client roster as the company continues its expansion into the North American market. BreezoMeter’s decision to retain Channel V Media preceded its $30 million Series C funding round in early July. “I’ve worked with a lot of PR agencies in the past but have never had the clear and guided experience that we have with Channel V Media,” said Breezometer vice president of marketing Francine Haliva.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
