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Red Lorry Yellow Lorry hauls in Imprivata, which provides digital identity solutions for the healthcare industry. The lorries will implement a media relations campaign to raise brand awareness and extend Imprivata’s audience reach via social media. The PR program, run out of the RLYL’s Boston office, will highlight Imprivata’s leadership in the healthcare space with first-to-market solutions for hospitals, patients and providers. The agency will also work on thought leadership campaigns. “Having worked with the lorries before, I know firsthand how their strength in developing thought leadership programs helps innovative brands reach new heights,” said Imprivata CMO Rachel McClary. “Their consistent and creative campaigns align with what Imprivata wants to achieve and will help further amplify our digital identity message.”
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5W Public Relations lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts and ongoing expert consulting services to community financial institutions. 5W will lead Kasasa's media relations strategy, focusing on both B2B and B2C communications to increase brand awareness. The agency will position Kasasa as a leader in the fintech industry and a champion for community banks and credit unions. “Our partnership with 5WPR will help us further spread and elevate this message," Kasasa CMO Keith Brannan. "Since working with the team, we have been happy with their consistent ideas, support and results.”
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Hunt Marketing, based in Oxford, Mississippi, has been named by Ole Miss Athletics as the brand’s agency of record for traditional media. The agency will assist Ole Miss Athletics in planning and placing their traditional media elements, such as television, outdoor, print and radio advertising, as well as helping conceptualize and execute community engagement efforts. "It's great to have access to such a sharp team of professionals right here in our own backyard who can help us continue engaging our fans through a variety of platforms," said Ole Miss Athletics director Keith Carter.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
