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Red Lorry Yellow Lorry hauls in Imprivata, which provides digital identity solutions for the healthcare industry. The lorries will implement a media relations campaign to raise brand awareness and extend Imprivata’s audience reach via social media. The PR program, run out of the RLYL’s Boston office, will highlight Imprivata’s leadership in the healthcare space with first-to-market solutions for hospitals, patients and providers. The agency will also work on thought leadership campaigns. “Having worked with the lorries before, I know firsthand how their strength in developing thought leadership programs helps innovative brands reach new heights,” said Imprivata CMO Rachel McClary. “Their consistent and creative campaigns align with what Imprivata wants to achieve and will help further amplify our digital identity message.”
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5W Public Relations lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts and ongoing expert consulting services to community financial institutions. 5W will lead Kasasa's media relations strategy, focusing on both B2B and B2C communications to increase brand awareness. The agency will position Kasasa as a leader in the fintech industry and a champion for community banks and credit unions. “Our partnership with 5WPR will help us further spread and elevate this message," Kasasa CMO Keith Brannan. "Since working with the team, we have been happy with their consistent ideas, support and results.”
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Hunt Marketing, based in Oxford, Mississippi, has been named by Ole Miss Athletics as the brand’s agency of record for traditional media. The agency will assist Ole Miss Athletics in planning and placing their traditional media elements, such as television, outdoor, print and radio advertising, as well as helping conceptualize and execute community engagement efforts. "It's great to have access to such a sharp team of professionals right here in our own backyard who can help us continue engaging our fans through a variety of platforms," said Ole Miss Athletics director Keith Carter.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
