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Red Lorry Yellow Lorry hauls in Imprivata, which provides digital identity solutions for the healthcare industry. The lorries will implement a media relations campaign to raise brand awareness and extend Imprivata’s audience reach via social media. The PR program, run out of the RLYL’s Boston office, will highlight Imprivata’s leadership in the healthcare space with first-to-market solutions for hospitals, patients and providers. The agency will also work on thought leadership campaigns. “Having worked with the lorries before, I know firsthand how their strength in developing thought leadership programs helps innovative brands reach new heights,” said Imprivata CMO Rachel McClary. “Their consistent and creative campaigns align with what Imprivata wants to achieve and will help further amplify our digital identity message.”
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5W Public Relations lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts and ongoing expert consulting services to community financial institutions. 5W will lead Kasasa's media relations strategy, focusing on both B2B and B2C communications to increase brand awareness. The agency will position Kasasa as a leader in the fintech industry and a champion for community banks and credit unions. “Our partnership with 5WPR will help us further spread and elevate this message," Kasasa CMO Keith Brannan. "Since working with the team, we have been happy with their consistent ideas, support and results.”
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Hunt Marketing, based in Oxford, Mississippi, has been named by Ole Miss Athletics as the brand’s agency of record for traditional media. The agency will assist Ole Miss Athletics in planning and placing their traditional media elements, such as television, outdoor, print and radio advertising, as well as helping conceptualize and execute community engagement efforts. "It's great to have access to such a sharp team of professionals right here in our own backyard who can help us continue engaging our fans through a variety of platforms," said Ole Miss Athletics director Keith Carter.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
