Red Lorry Yellow Lorry hauls in Imprivata, which provides digital identity solutions for the healthcare industry. The lorries will implement a media relations campaign to raise brand awareness and extend Imprivata’s audience reach via social media. The PR program, run out of the RLYL’s Boston office, will highlight Imprivata’s leadership in the healthcare space with first-to-market solutions for hospitals, patients and providers. The agency will also work on thought leadership campaigns. “Having worked with the lorries before, I know firsthand how their strength in developing thought leadership programs helps innovative brands reach new heights,” said Imprivata CMO Rachel McClary. “Their consistent and creative campaigns align with what Imprivata wants to achieve and will help further amplify our digital identity message.”
5W Public Relations lands Kasasa, a financial technology and marketing services company that offers services including reward checking accounts and ongoing expert consulting services to community financial institutions. 5W will lead Kasasa's media relations strategy, focusing on both B2B and B2C communications to increase brand awareness. The agency will position Kasasa as a leader in the fintech industry and a champion for community banks and credit unions. “Our partnership with 5WPR will help us further spread and elevate this message," Kasasa CMO Keith Brannan. "Since working with the team, we have been happy with their consistent ideas, support and results.”
Hunt Marketing, based in Oxford, Mississippi, has been named by Ole Miss Athletics as the brand’s agency of record for traditional media. The agency will assist Ole Miss Athletics in planning and placing their traditional media elements, such as television, outdoor, print and radio advertising, as well as helping conceptualize and execute community engagement efforts. "It's great to have access to such a sharp team of professionals right here in our own backyard who can help us continue engaging our fans through a variety of platforms," said Ole Miss Athletics director Keith Carter.