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| Lucinda Martinez |
Netflix names Lucinda Martinez VP of multicultural marketing, a newly created position. Martinez most recently served as executive VP of HBO and HBO Max brand marketing. She was previously EVP, multicultural marketing, brand & inclusion strategy at HBO, and has also served as director of partnership marketing at Comedy Central. At Netflix, Martinez will be tasked with building a multicultural marketing team and leading the platform’s marketing efforts to the Latino, Black, Asian, LGBTQ and faith audiences. “Lucinda is a leader in the space and under her direction we will continue to sharpen the inclusion lens in our marketing and engage our audiences in authentic and culturally relevant ways,” said Netflix CMO Bozoma Saint John.
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| Troy Clair |
Instacart online grocery platform,brings on Troy Clair as head of public engagement. Clair comes to Instacart from Amazon, where he was head of strategic public policy partnerships. He was previously chief of staff for North Carolina congressman G.K. Butterfield, and served as state director for North Carolina in Hillary Clinton’s 2016 presential campaign. At Instacart, he will oversee the policy & government affairs department’s strategic partnerships, grassroots mobilization and advocacy campaign teams.
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| Lisa Kalscheur |
Notarize, which provides remote online notarization services, names Lisa Kalscheur as the company’s first chief marketing officer. Kalscheur comes to Notarize from cloud commerce solutions company Kibo, where she also held the CMO post. She has served as senior vice president, marketing at NewsCred and vice president, marketing at AppNexus. At Notarize, Kalscheur will oversee product marketing, performance marketing, demand generation, communications and ecommerce. “Lisa brings tremendous experience building market-leading brands through global marketing and communications efforts," said Notarize founder and CEO Pat Kinsel.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development. 
Eitan Bencuya, who has more than 20 years of technology PR experience, has signed on with Brunswick Group as a partner in its San Francisco office.
DGA Group has lined up the former US ambassadors to Qatar and Saudi Arabia as senior advisors to help clients navigate that politically complex region.
