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| Lucinda Martinez |
Netflix names Lucinda Martinez VP of multicultural marketing, a newly created position. Martinez most recently served as executive VP of HBO and HBO Max brand marketing. She was previously EVP, multicultural marketing, brand & inclusion strategy at HBO, and has also served as director of partnership marketing at Comedy Central. At Netflix, Martinez will be tasked with building a multicultural marketing team and leading the platform’s marketing efforts to the Latino, Black, Asian, LGBTQ and faith audiences. “Lucinda is a leader in the space and under her direction we will continue to sharpen the inclusion lens in our marketing and engage our audiences in authentic and culturally relevant ways,” said Netflix CMO Bozoma Saint John.
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| Troy Clair |
Instacart online grocery platform,brings on Troy Clair as head of public engagement. Clair comes to Instacart from Amazon, where he was head of strategic public policy partnerships. He was previously chief of staff for North Carolina congressman G.K. Butterfield, and served as state director for North Carolina in Hillary Clinton’s 2016 presential campaign. At Instacart, he will oversee the policy & government affairs department’s strategic partnerships, grassroots mobilization and advocacy campaign teams.
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| Lisa Kalscheur |
Notarize, which provides remote online notarization services, names Lisa Kalscheur as the company’s first chief marketing officer. Kalscheur comes to Notarize from cloud commerce solutions company Kibo, where she also held the CMO post. She has served as senior vice president, marketing at NewsCred and vice president, marketing at AppNexus. At Notarize, Kalscheur will oversee product marketing, performance marketing, demand generation, communications and ecommerce. “Lisa brings tremendous experience building market-leading brands through global marketing and communications efforts," said Notarize founder and CEO Pat Kinsel.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
