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| Lucinda Martinez |
Netflix names Lucinda Martinez VP of multicultural marketing, a newly created position. Martinez most recently served as executive VP of HBO and HBO Max brand marketing. She was previously EVP, multicultural marketing, brand & inclusion strategy at HBO, and has also served as director of partnership marketing at Comedy Central. At Netflix, Martinez will be tasked with building a multicultural marketing team and leading the platform’s marketing efforts to the Latino, Black, Asian, LGBTQ and faith audiences. “Lucinda is a leader in the space and under her direction we will continue to sharpen the inclusion lens in our marketing and engage our audiences in authentic and culturally relevant ways,” said Netflix CMO Bozoma Saint John.
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| Troy Clair |
Instacart online grocery platform,brings on Troy Clair as head of public engagement. Clair comes to Instacart from Amazon, where he was head of strategic public policy partnerships. He was previously chief of staff for North Carolina congressman G.K. Butterfield, and served as state director for North Carolina in Hillary Clinton’s 2016 presential campaign. At Instacart, he will oversee the policy & government affairs department’s strategic partnerships, grassroots mobilization and advocacy campaign teams.
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| Lisa Kalscheur |
Notarize, which provides remote online notarization services, names Lisa Kalscheur as the company’s first chief marketing officer. Kalscheur comes to Notarize from cloud commerce solutions company Kibo, where she also held the CMO post. She has served as senior vice president, marketing at NewsCred and vice president, marketing at AppNexus. At Notarize, Kalscheur will oversee product marketing, performance marketing, demand generation, communications and ecommerce. “Lisa brings tremendous experience building market-leading brands through global marketing and communications efforts," said Notarize founder and CEO Pat Kinsel.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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